Not since March 2013 has Ford Canada’s Escape surrendered its title as Canada’s best-selling small utility vehicle, nor with it the crown it wears as Canada’s best-selling overall SUV.
Sales dipped 4.5% in November, but the Escape’s lead over the Honda CR-V was 802-units strong by the end of the month. Year-to-date, the second-ranked Toyota RAV4 is more than 11,000 sales back of the Escape.
It’s the dominant leader, but most small SUV/crossover buyers don’t choose the Escape. In November, specifically, Canadians registered 3662 Escapes but more than twice that many CR-Vs, RAV4s, and Hyundai Santa Fe Sports.
That’s not to say that Ford shouldn’t take any joy from the Escape’s ability to consistently lead its class, only that observers shouldn’t assume that the Escape is the obvious choice for every small SUV buyer in Canada.
One thing is for sure, the Escape’s 4.5% year-over-year decline was not the worst in the segment. Dodge Journey and GMC Terrain sales fell 18.5% and 18.1%, respectively. Small Jeeps – Compass and Patriot – fell 30% and 37%. The Mitsubishi Outlander’s 31% drop came despite the introduction of a new model; perhaps we should blame the RVR’s 68% increase.
The RVR was more than twice as popular as the Outlander in November. With 815 sales, the RVR also outsold the surging Volkswagen Tiguan, the improving Kia Sportage, and the Subaru XV Crosstrek, Chevrolet Trax, Buick Encore, Nissan Juke, the two aforementioned Jeeps, and the Mini Countryman.
Speaking of Jeeps, the 1285 Cherokee sales were enough to make it Chrysler Canada’s most popular Jeep in November 2013.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.