We aren’t scheduled to see Honda HR-V figures until early August, but Mazda began selling the CX-3 in Canada in May 2015.
717 copies of the CX-3 were sold in May, a startlingly healthy figure given the fact that some of its established rivals have never topped that mark; an even more surprising figure when one realizes that this was simply an abbreviated launch month. What’ll happen when the CX-3 is readily available?
Well, it’ll still likely be outsold by the Mazda CX-5, just as the Subaru Forester outsells the Subaru XV Crosstrek, as the Chevrolet Equinox outsells the Trax, as the Nissan Rogue outsells the Juke, and so on.
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But that’s not to say this burgeoning breed of subcompact crossovers won’t be a ticket to profitability for many automakers, a story we covered on Autofocus earlier this month.
Take one subcompact car, add some SUV styling cues, make all-wheel-drive a $2000 option, take advantage of CAFE rules on light truck fuel economy, and charge a hefty premium. No wonder automakers are joining the fray with regularity. The Fiat 500X arrived at the end of May; Jeep’s Renegade is brand new; the HR-V is forthcoming.
But again, we’ll continue to see the true volume created by the vehicles competing one size up. Ford sold 5403 copies of the Escape in Canada in May 2015, more than the Encore, Trax, 500X, Renegade, CX-3, Countryman, RVR, Juke, and XV Crosstrek combined. The Toyota RAV4 pulled off the same trick. Curious then, isn’t it, that Ford and Toyota aren’t playing in the subcompact CUV category, init? At least not in North America.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.