Canadians nearly made the Nissan Rogue their favourite small SUV/crossover, and thus their favourite utility vehicle overall, in July 2015. The perennial best seller, Ford’s Escape, finished July only two units ahead of Nissan’s most popular model.
During a month in which Canadian sales of SUVs and crossovers jumped 15%, the core group of Escape-class utility vehicles were up just 5% to nearly 30,000 units. That’s well ahead of the rate of growth posted by the overall industry – 0.5% – but well back of the expansion achieved among small premium brand SUVs, which jumped 21% last month.
Part of the blame for the less rapid growth can likely be attributed to a flock of new subcompact crossovers. While they haven’t made it impossible for vehicles like the Honda CR-V to increase their volume, the rate at which vehicles like the CR-V are growing is likely slowed by the presence of vehicles like the Honda HR-V.
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Mazda Canada, for example, sold 2166 CX-5s in July 2015. But the company also sold 1010 copies of the subcompact CX-3. If the CX-3 didn’t exist – which it didn’t at this time last year – doesn’t it seem possible that Mazda would likely have sold more CX-5s? Perhaps. But not 1010 more, that’s for sure.
In other words, while the subcompact crossover category likely steals a measure of sales away from traditional small SUVs and crossovers, the main achievement of this burgeoning category is displayed in its ability to grow the SUV/CUV market as a whole.
Now, for some housekeeping. If you feel the small SUV/crossover table below is shorter than before, well, that’s because it is. The Kia Sorento is bigger than it used to be. The Hyundai Santa Fe treads middle ground between these small utilities and vehicles like the Ford Edge. Whereas before we showed the Sorento and Santa Fe both with these small utilities – with which the Sorento and Santa Fe lineups still compete, based on price – and midsize utilities, we’re reserving them exclusively for the midsize category from now on. These decisions aren’t purely based on size nor are they purely based on price. We also take into account conversations with experts, buyers, and sales personnel. As always, if you don’t appreciate their absence in this category or don’t approve of their inclusion in the other, you can always see all vehicles ranked together in one place and compile your own list.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.