Canadian sales of subcompact cars continued to plunge in October 2015, diving 26% to only 5610 units, just 3.4% of the Canadian auto industry’s total volume. Subcompacts, perpetually led by the Hyundai Accent, accounted for 4.9% of the industry’s sales in October 2014.
The Accent’s 19% year-over-year decline equalled a loss of 349 sales for Hyundai’s dealers, but the percentage losses accrued by many of the Accent’s rivals were far worse. The Chevrolet Sonic slid 24%, Ford Fiesta sales fell 34%, the Honda Fit’s volume was more than chopped in half, and the Kia Rio tumbled 28%.
Mazda 2 sales also plunged, falling 97% to only 10 units. We’ve been waiting for Mazda to replace the departing 2, a car that arrived in 2010, but we learned this week that Mazda won’t be replacing the 2 after all. This is the end of Mazda’s subcompact battle. The already-revealed next-gen 2, on sale through much of the world, is dead on arrival.
The 2 does live on in two other forms. The CX-3 is a subcompact crossover based on the 2, and at the current pace, Mazda Canada would sell 9000 CX-3s per year. (The 2 only accomplished that feat once, before sales plunged in 2012.) Mazda makes far more money selling a CX-3 than a 2. But you can still have a next-gen 2, only it won’t wear a Mazda badge. The Toyota Yaris sedan is a four-door be-trunked version of the 2 you can’t have. In the United States it’s a Scion iA, and it’s already become Scion’s top-selling model.
Scion has another new model, one that is being sold in Canada as a Scion: the iM. GoodCarBadCar is testing the iM this week and will publish a review next week. In the meantime, Scion grabbed 0.9% of the compact car market with the iM in Canada in October 2015. One-fifth of the compact cars sold in Canada in October were Honda Civics, thanks to a 6% year-over-year increase during a month in which Canadian compact car sales dipped 6%.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small cars of all kinds any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.