The core compact sector accounted for 48% of Canadian new car sales in October 2014. Midsize cars attracted just 15% of car buyers. Yet in Chrysler Canada’s stores, midsize cars generated 53% of car sales in October, while the Dart produced just 16% of the automaker’s October car volume.
This tells two stories. The first? Chrysler 200 sales are strong because it’s a nice new car, but also because it’s priced ridiculously low. Really, truly, very low. Second? The 200 clearly eats into the Dart’s territory, not that the Dart has ever been capable of broadly expanding its borders.
In a category where the class-leading Honda Civic averages more than 5700 monthly sales in Canada, Dodge has only sold more than 1000 Darts on six occasions in the 29 months in which its been on the market, and only once this year.
Yet the Chrysler Group was Canada’s largest seller of automobiles in October 2014, ahead of the Ford Motor Company, General Motors, Toyota, and Hyundai-Kia. Pickup trucks, SUVs, crossovers, and minivans accounted for 84% of the company’s sales last month. Cars, including the Civic and surging Fit – Canada’s second-best-selling subcompact in October – bring in two-thirds of the Honda brand’s volume.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small cars of all kinds any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.