Kia Canada produced a 51% year-over-year October sales increase with its Optima midsize sedan. With 605 October sales, the Optima generated more Canadian sales activity last month than in either of the two previous Octobers, but sales were down by a third compared with October 2012.
The Optima is a major midsize force in the United States, where the overall midsize car category is a far more consequential segment. The Optima is Kia’s best seller in the United States, accounting for one-quarter of the brand’s year-to-date volume.
Ranked eighth in the category, the Optima’s midsize market share in America stands at 6.5%; 7.3% in October 2015.
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In Canada, even in a stronger month for the Optima – which suffered sharply declining Canadian sales in 2013 and 2014 – the car’s share of the Kia lineup is just 10%; just 8.9% year-to-date. The Optima was Canada’s sixth-ranked midsize car last month and owned 7.1% of the midsize market.
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But again, that market is just so small. The core midsize car category produced only 5.8% of the industry’s volume in the first ten months of 2015, a figure which slid to 5.2% in October, but 14.0% in the United States.
In both countries, the most popular car is the Toyota Camry. In Canada, the Camry ranks tenth overall. In the U.S., the Camry is the best-selling car full stop.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank midsize cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.