You could argue that this is just a symptom of an overall decline in Canadian car sales, that midsize cars are no different from the market as a whole. But overall new vehicle sales are on the rise, and car sales dropped between 7% and 8% in March and Q1. This midsize decline is as much a cause as a symptom. Sales of the bigger brothers of these cars were down 10% in Q1. Sales of Canada’s top-selling car, the compact Honda Civic, are up 10% this year.
Hyundai has just introduced a new Sonata at the New York Auto Show, but will it reengage a Canadian populace that flocks to the Santa Fe Sport? (2.8 Santa Fe Sports were sold for every Sonata over the last three months.) Perhaps horsepower figures aren’t terribly relevant to family car buyers, but the redesign of the Sonata, though improved, isn’t all that dramatic. It doesn’t scream “all new” until you get inside the car. And about that power, well, there’s less of it.
Canadians seem to feel the same way about the midsize sector as a whole: “Are these not the cars our parents drove, and are we not trying to avoid looking like our parents?”
So far this year, the Honda Accord is the best-selling midsize car in Canada. Ford’s Fusion led the Accord by 672 units at this stage one year ago.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are sortable, so you can rank midsize cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.