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Top 10 Worst-Selling Vehicles In Canada – May 2013

2013 Lincoln Navigator silver
Also, Mercedes-Benz Sold
259 GL-Class SUVs In May 2013.

Among nameplates which haven’t yet departed for that great parking lot in the sky, Canada’s least favourite vehicles in May 2013 included multiple Lincolns, Honda hybrids, and many products which haven’t enjoyed a redesign in (obviously) too many years.

Lincoln Navigator volume is down 42% this year – equal to 104 lost units – and fell 83% in May – equal to 104 lost units. Lincoln’s MKS sedan also sold on just 22 occasions, a 67% decline. Lincoln MKT sales were down just 47%, but that decline took MKT volume down to just 20 units. That’s how many Tribecas Subaru sold.

For the 22nd time in 22 months – that’s how many year-over-year comparisons we show for the CR-Z – Honda’s two-seat hatchback reported a Canadian sales decline. Honda Insight sales, which reached 217 units in May 2010, tumbled all the way to a measly three units last month.

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page. 

May 2014 – June 2013 – April 2013May 2012

Rank
Worst-Selling Vehicle 
By Percentage Decline

Change
May 
2013
May 
2012
#1
Lincoln Navigator
– 82.54% 22 126
#2
Honda CR-Z
– 82.5% 7 40
#3
Chevrolet Orlando
– 77.8% 125 563
#4
Audi A3
– 77.1% 39 170
#5
Buick Regal
– 75.7% 53 218
#6
Volvo S80
– 75.0% 6 24
#7
Nissan Maxima
– 74.5% 83 325
#8
Honda Insight
– 72.7% 3 11
#9
BMW 7-Series
– 70.5% 13 44
#10
Lincoln MKS
– 66.7% 22 66

Rank
Worst-Selling Vehicle 
By Volume 
(Base Price Under $50,000)
May 2013
May 2012
% Change
#1
Honda Insight
3 11 – 72.7%
#2
Volvo S80
6 24 – 75.0%
#3
Honda CR-Z
7 40 – 82.5%
#4
Kia Cadenza
14 —– —–
#5
Lincoln MKT
20 38 – 47.4%
#6
Subaru Tribeca
20 25 – 20.0%
#7
Lincoln MKS
22 66 – 66.7%
#8
Mitsubishi i MiEV
22 26 – 15.4%
#9
Nissan Cube
26 52 – 50.0%
#10
Land Rover LR2
29 16 + 81.3%

Rank
Worst-Selling Car 
By Volume (All Vehicles)
May 
2013
May 
2012

Change
#1
Mercedes-Benz SLS AMG
3 8 – 62.5%
#2
Acura RL
3 2 + 50.0%
#3
Honda Insight
3 11 – 72.7%
#4
SRT (Dodge) Viper
5 —– —–
#5
Volvo S80
6 24 – 75.0%
#6
Honda CR-Z
7 40 – 82.5%
#7
Jaguar XK
7 20 – 65.0%
#8
Hyundai Equus
8 9 – 11.1%
#9
Mercedes-Benz G-Class
9 5 + 80.0%
#10
Audi R8
10 24 – 58.3%

Source: Manufacturers & ANDC 
Vehicle must have been on sale in May 2013, must not have been officially cancelled by its manufacturer, and must have been showcased on manufacturer’s website in May. For the purposes of the worst sellers list, the Acura RL and RLX are being treated as one car. The rule that disallows discontinued or cancelled vehicles can lead to confusion, as manufacturers often announce the discontinuation of a model but continue to market the car indefinitely. Brands such as Ferrari, Lamborghini, Bentley, Maserati etc. do not issue model-specific monthly sales reports.

RECOMMENDED READING
Top 20 Worst-Selling Vehicles In Canada – May 2014
Top 10 Worst-Selling Vehicles In Canada – June 2013
Top 10 Worst-Selling Vehicles In Canada – April 2013
Top 10 Worst-Selling Vehicles In Canada – May 2012
Canada Auto Sales Brand Rankings – May 2013 YTD
Top 30 Best-Selling Vehicles In Canada – May 2013