So yeah, BMW sold 864 small luxury SUVs in a really small market last month. Yippee, right? Yeah, that’s right, yip-freakin’-pee. BMW’s market share in the small luxury utility vehicle category was a formidable 30.3% in June. Mercedes-Benz grabbed 21.2% of the market, albeit with just one model. The Good 12-winning Audi Q5, a big seller for Audi, posted 58% year-over-year gains, a better result than any other small luxury utility in the chart below.
Eight out of ten Audi models are passenger cars, but those cars surely don’t represent eight out of every ten Audi sales. Together with the aforementioned Q5, the Q7 (up 18% in June) helped Audi’s two utility vehicles form 34.6% of all Audi Canada sales in June. That’s up from 28.3% in the same period of last year. In the first half of 2011, Audi’s Q5 and Q7 represented 36.2% of all Audi Canada sales, up from 27.8% in the first half of 2010.
The XC90 (down 13% in June) and XC60 formed 37.4% of all Volvo Canada sales last month, although much of that is down to the XC60 – Volvo only sold 74 XC90s. 51.9% of all Lexus Canada vehicles sold in June wore either the GX, LX, or RX badges. 37.2% of Porsche sales resulted from the Cayenne. It’s 40.7% at Infiniti, thanks to the EX35’s 163 sales, mainly. The Infiniti FX was down 31% in June. By a wide margin the MDX is Acura’s best-selling nameplate. The RDX ranked second among Acuras in June. Thus, 61.2% of all Acuras sold were utility vehicles. SUVs were responsible for 58.2% of all Cadillac sales in Canada but the figure drops to 38.7% at BMW and 33.3% at Mercedes-Benz.