Notice How The Plates Say California, Not Saskatchewan
Whether Canadians consider the Cadillac SRX to be a rival for smaller luxury crossovers like the BMW X3 or larger, higher-priced luxury crossovers like the Acura MDX, it doesn’t perform nearly as well here as it does in the United States.
Americans form a market which is 10 times bigger than the Canadian market in 2013, but they registered 23 times as many SRXs in the first three months of this year. That’s up from about 18 times more in 2011 and 2012.
On the other hand, the BMW X3 is not much more than four times as popular in the U.S. as in Canada. The Mercedes-Benz GLK and Audi Q5 sell about five times in the U.S. for every Canadian sale. Land Rover’s hot Range Rover Evoque is seven times more likely to be registered in the U.S. than in Canada.
This is symptomatic of the way Detroit luxury is viewed in Canada. Cadillac brand volume is 43 times stronger in the U.S. than in Canada this year; Lincoln sales are 13 times stronger south of the border. It is not, however, symptomatic of the way Detroit is viewed in Canada.
Sales at FoMoCo’s own Ford brand are 10.3 times better in the U.S., parallel with the size of the two markets. The Chrysler Group is Canada’s leading automobile manufacturer in 2013, selling 7.4 times better in the U.S. than in Canada. GMC sales are only 7.4 times better in the U.S., too.
In the end, it doesn’t matter whether you think the Cadillac SRX is an option for Benz GLK buyers or Lexus RX customers. Neither the German fan or the Japanese believer are very likely to actually buy the American crossover.
You can click any model name in the tables below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank Canada’s luxury SUVs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Manufacturers & ANDC * Indicates a vehicle that is also shown in another GCBC segment breakdown. GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why the RX and SRX are listed in both groups, and while you’ll also see the XC70 listed with luxury cars and the Buick Enclave with mainstream SUVs and crossovers, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.