Combined sales of the 3er and 4er, which operated solely under the 3-Series banner at this time last year, rose 3.4% to 1415 units in September 2014, 77% of BMW car volume and 42% of total BMW volume last month.
Competitors are certainly coming at the 3-Series from all corners lately. Audi sold 393 copies of their entry-level A3 sedan in September. Though the A4 is the more direct 3-Series rival, the base price of the 2.0L turbocharged A3, $35,900, places the A3 2.0T in direct line with the basic 320i, a $39,990 car.
Mercedes-Benz has also sold more than 300 CLA-Class sedans in each of the last six months, having averaged 179 CLA sales per month in the preceding seven months. And now, the new C-Class is arriving to take the three-pointed-star fight more directly to the 3-Series. Sales of the Lexus IS are up 85% in 2014.
Although the IS’s total, 3094 units, pales in comparison with the 7462-unit total achieved by the 3-Series, it’s important to keep the size of the IS model range in mind. Lexus markets rear and all-wheel-drive IS sedans with just two engine options and no transmission options. (The ISC accounts for just 3.7% of the IS’s Canadian sales total this year.) BMW, on the other hand, sells the 3-Series as a sedan, wagon, and hatchback with rear and all-wheel-drive models with six different engines and a variety of transmissions.
Would the IS sell like the 3-Series if Lexus expanded the number of available options? No, but the gap would undoubtedly close.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Click Column Headers To Sort • September 2015 • October 2014 • August 2014 • September 2013