Although the majority of Canadians who buy entry-level premium brand cars don’t actually choose a BMW 3-Series, its dominance remains clearly visible when we look at the gap between the 3er and its nearest rival. For every Mercedes-Benz C-Class sold in September, BMW’s 3-Series attracted 1.9 buyers.
For every Audi A4 sold, BMW’s 3-Series attracted 2.8 buyers. And BMW sold four copies of the 3-Series for every IS sold by Lexus.
3-Series sales did fall in September 2013, however, but the fall wasn’t as harsh as the losses reported by a handful other high-volume luxury car nameplates. BMW’s 8% 3-Series decline (a loss of 118 sales) compares with Audi’s 18% A4 drop (equal to only 109 fewer sales) and Lexus’s 37% ES sales slide (a 167-unit loss).
Overall, sales of lower-end luxury cars rose 6.5% in September as the Mercedes-Benz B-Class – a $30,500 hatchback – Cadillac ATS, Infiniti Q50, Mercedes-Benz CLA, and Lexus’s new IS all posted triple-digit volume. Between those four nameplates, only the Lexus was on sale last year, and in its older iteration it sold just 160 copies last September.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank small and midsize luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.