BMW Canada’s 3-Series has taken a big hit this year, but the 3er remains Canada’s favourite premium brand passenger car. Combined sales of the 3-Series and 4-Series (the latter was a 3-Series at this time last year) are down 19% in 2014. The 3-Series and Audi Q5 are tied for the lead as Canada’s best-selling luxury auto brand products.
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The 3-Series’ closest challenger, however, is in a transition phase, and as Mercedes-Benz’s W204 C-Class phases out and the W205 takes over, C-Class sales are down 18% in early 2014.
Audi A4 sales are rising, but sales of its A5 coupe sibling are falling just a bit. The Lexus IS and Infiniti Q50 are stealing some market share, and Cadillac just reported the sixth consecutive month of year-over-year ATS improvement.
Mercedes-Benz’s C-Class is also being challenged at the low end by the new CLA. March was the highest-volume CLA sales month so far in Canada. It’s been on sale since September. U.S. CLA sales have decreased in five consecutive months.
Honda Canada sold 13,002 Acura TLs and TSXs between 2011 and 2013. In the previous three years, they sold 17,926. (The U.S. decline was more dramatic.) TSX sales are down 26% in 2014; TL sales are rising slightly, but only from a terrible Q1 in 2013. TL sales are down 49% compared with the first quarter of 2012. They’re both being replaced by the new TLX.
Yet regardless of how the new car drives or how it feels inside, the TLX appears to be hampered from the get-go by somewhat bland and repetitive styling. And if styling has been Acura’s passenger car issue since the handsome third-generation TL departed, why not go in a new direction? People should like the new TLX more than they will, but that’s not a convincing argument for the buyer who likes the way the new C-Class looks.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.