BMW Canada is on track to sell more than 13,000 3-Series’ for the first time since 2010. Without some uptick, BMW will have sold more 3-Series’ in the first quarter than Volvo will have sold S60s in all of 2013.
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3-Series pricing starts below $36,000; the S60 starts at $39,150. That’s exactly the opposite of what consumers expect, regardless of the S60’s power and equipment (and style) advantages.
Volvo appears to have realized that North Americans expect wagon availability in Volvo showrooms, and the V60 will be on sale here in a few months. Meanwhile, the F31 version of BMW’s 3-Series wagon is already arriving in Canada, rare though it will likely continue to be.
Through three months of 2012, Mercedes-Benz’s C-Class was leading the 3-Series by 190 units. At the end of 2013’s first quarter, the C-Class is 562 sales behind the 3-Series.
Among larger luxury cars, Mercedes-Benz’s E-Class and CLS-Class lead the BMW 5-Series by 86 units. In the U.S., 11% of the E/CLS duo’s total is CLS-derived. If that figure held, this would mean Mercedes-Benz Canada sold 68 CLS-Class sedans between January and March, not enough for the E-Class to have lost its lead over the 5er.
Of course, Lexus sold 479 ES350s and 162 ES hybrids in the first quarter of 2013. The ES has a base price of $39,500. Mercedes-Benz E-Class pricing begins at $58,300 and stretches to $99,700. The E-Class and ES are hardly rivals.
You can click any model name in the tables below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank Canada’s luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & ANDC * Indicates a vehicle which is also shown in another GCBC segment breakdown Genesis refers only to the sedan, not the coupe. GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the XC70 listed with luxury SUVs and the Buick LaCrosse with mainstream cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.