Acura has made it clear that the TSX and TL are no more. These June and first-half Canadian sales figures also make that very clear.
There’s hardly a TSX left to be sold, and TL volume slid 46% in June 2014.
TSX sales, as high as 3918 units in Canada in 2005, fell to 2020 in 2009 and then tumbled consecutively in 2011, 2012, and 2013, when only 979 were sold.
The TL attracted 5801 buyers in 2004, after which sales fell in three consecutive years. TL volume fell to a low 2374 units last year.
At first glance, the pricing for the TSX and TL-replacing TLX – are these guys good with names or what, eh? – makes it sound like a surefire success. The base TLX is priced from $34,990, less than the base TSX. The 290-horsepower front-wheel-drive TLX is priced from $41,690, but that includes the Technology package. You can have an all-wheel-drive, 290-horsepower TLX (free from the chains of the Technology package) for less than $40,000, before taxes and fees. TLs with all-wheel-drive were some $4000 more expensive than this new 290-bhp all-wheel-drive TLX.
In the long run, will the relentless pursuit of blandness hurt Acura?
It already has. ILX volume has tumbled in ten of the last eleven months. You can level other criticisms against the ILX, but one wouldn’t argue that the new RLX is quite a specimen. Except that it looks like nothing at all. And after leading us to believe that it could slowly crawl up the luxury car leaderboard, the RLX has hit a wall. Sales in June 2014 were much lower than they were a year ago, when RLX sales were really, actually, truly quite low. Acura sold an average of 28 RLXs per month over its first ten months on the Canadian market, but that average hasn’t been matched in six of the last eight months.
I want to be a believer, and I want to drive the new TLX. But it’s not hard to see why established players like BMW, with their premium brand-leading 3-Series and its 1451 combined 3er/4er sales in June, and Audi, where car sales rose 14% in June, and Lexus, where car sales shot up 34% in June, are accomplishing things with cars, while Acura can only make headway with crossovers.
You may not like the look of the big new 4-Series or the all-the-same Audi car lineup or the new Lexus IS, but they do look like something.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.