Not all luxury automakers were immune to the decline of Canada’s passenger car market in February 2014.
BMW brand car sales slid 17%, but the 3-Series continued as Canada’s top-selling premium brand vehicle last month despite the nameplate’s 5% drop. Lincoln car sales were down 10% as the MKZ’s 132% increase, a 33-unit increase, was counteracted by the MKS’s 85% decline.
The MKS, along with the Infiniti Q70 (formerly M) was among Canada’s 20 worst-selling vehicles when ranked by year-over-year percentage decline in February. Infiniti’s newer Q50, however, helped the brand to a 52% increase in passenger car sales.
Ranked by volume, the Volvo S80 and Hyundai Equus joined the MKS and Q70 as some of Canada’s worst-selling vehicles.
Acura car sales fell 21%, Audis cars were down 3%, Porsche cars slid 22%, and Volvo’s car branch dropped 8%. The V60 has not yet provided Volvo dealers with a substantial volume increase. The XC70, in fact, has been the more popular Volvo wagon in 2014. Excluding the V60, which wasn’t on sale at this time last year, Volvo’s car branch was down 28%.
Nevertheless, a handful of newer models like the Mercedes-Benz CLA, big gains from cars like the Lexus IS, and a bit of a surge from the Cadillac ATS helped the lower price and size bracket of luxury cars to a slight 2.5% year-over-year sales increase in February 2014. Bigger and/or more expensive luxury cars, including full-sized machines like the Cadillac XTS and Hyundai Equus which are priced more in line with mid-priced models, were down 16%.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.