In what was a very poor month for the C-Class, Mercedes-Benz Canada still managed to sell twice as many Cs as E-Classes and CLS-Class sedans. Sales of the bigger duo slid 46%; C-Class volume was less than half what it was a year ago.
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Yes, one year ago, the small Benz sedan and coupe formed Canada’s leading luxury brand nameplate, having built up a 614-unit lead over the BMW 3-Series. But the 3-Series was in a replacement phase, and C-Class pricing and finance rates were aggressive enough to take advantage of the circumstances. (They still are, but circumstances have changed.)
This year, with C-Class sales tumbling and 3-Series sales rising, BMW’s lead over the Benz has grown to 1119 units through just four months.
The 3er sells more than five times as often as BMW’s more costly 5-Series. Likewise, the Audi A4 sells way more often than the bigger Audi A6, 6.5 times more often.
Admittedly, the CTS is now in its replacement phase, but nonetheless, the smaller Cadillac ATS is selling precisely three times more frequently.
Even with a fresh GS line and an IS lineup that’s about to be replaced, the smaller Lexus sells more frequently than the GS. Lexus’s ES doesn’t really compete in the sport sedan universe, and consumers are more accepting of a less costly, more ride quality-biased approach to midsize luxury. It outsells the Acura TL, Infiniti M, and Lexus’ own GS combined.
You can click any model name in the tables below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank Canadian luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.