The 1-Series M hasn’t created the halo effect one would expect from a model so well-received by critics. While I didn’t expect to find BMW 1-Series sales rising on the back of a high-powered, steroid-infused M car which costs 49% more than a regular 128i, declining Canadian 1-Series sales have been conspicuous in 2011. 1-Series sales fell 25% in August 2011. Through the first eight months of this year BMW 1-Series sales have slid 15%.
Compare that figure with the BMW division’s overall 11% year-over-year increase and you, as a BMW fan, will be particularly disappointed. But even BMW Canada’s improved sales figure could be challenged. Without the all-new X1 SAV, BMW Canada sales would only be up 2.2% this year.
Because of a new 3-Series that we’ll be able to buy next year, decreasing sales of the current E90 3-Series are ancitipated. Indeed, they’re decreasing, down 30% in August; down 9% year-to-date. The BMW 3-Series remains Canada’s most popular premium brand vehicle.
As for other smaller or less expensive luxury cars, Mercedes-Benz C-Class sales shot up 27% in August. B-Class sales plunged 41%. A new B-Class isn’t far off. Cadillac CTS sales shot up 35%. Even with those gains, the CTS wasn’t as frequently acquired as the Audi A4 (down 2%) Infiniti G (down 9%). Other Japanese automakers saw sales of Acura’s CSX sales rise 38% and TSX sales slide 38%. Sales of the Lexus CT200h jumped 73% from the month prior. Year-over-year, the Lexus HS250h was thankfully down 61%; the Lexus IS was up 46%.
|CLICK EITHER CHART FOR LARGER VIEW|
Small/Entry Luxury Car & Midsize Luxury Car Sales In Canada – September 2011