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Luxury Auto Brand Market Share In Canada – November 2011

2013 BMW 6-Series Gran Coupe Grille

BMW, Mercedes-Benz, and Audi accounted for 56.2% of the 12,750 premium brand vehicles sold in Canada in November 2011. Acura was Canada’s third-best-selling luxury automaker last month as sales rose 6.5%, year-over-year. Acura’s market share in Canada’s luxury category grew ever so slightly from 12% in October to 12.1%. BMW’s market share increased to 23.6% from 19.3% a month earlier.

Together, America’s two luxury brands owned barely more than 10% of the Canadian luxury auto market in November. The share grabbed by the Ford Motor Company’s Lincoln brand grew to 5.8% from October’s 5.3%. Cadillac’s portion climbed from 4.3% to 4.5%. 

Last month’s Canadian luxury auto brand market share pie chart can be viewed here. November’s U.S. edition shows Cadillac and Lincoln combining for nearly 14% of the U.S. premium car market. Detailed November sales figures for all these brands and every other automobile manufacturer are in the Sales By Brand post from the first of the month.