Large Luxury SUV Sales In Canada – March 2016 YTD

In March 2016, the Lincoln Navigator fell to last place in its category in Canada thanks to a 17% year-over-year drop worth seven lost sales.

Canada Vehicle Sales Rankings By Model – March 2016 YTD
Canada SUV/Crossover Sales  By Model – March 2016 YTD

For perspective on the Navigator’s rarity, consider its cross-town rival from Cadillac. GM’s high-brow Escalade, which was originally brought to market because of the first Navigator’s success, outsold the Navigator by six-to-one in March 2016. In fact, the Escalade outsold the Navigator, Lexus LX570, Mercedes-Benz G-Class, and Mercedes-Benz GL-Class – combined – in March.

But March 2016 was an unusual month for Mercedes-Benz’s popular three-row luxury SUV. As Mercedes-Benz dealers await the GL’s refreshed and renamed 2017 GLS successor, the in-transition GL-Class plunged 82% to 40 units. Typically, Mercedes-Benz Canada sells over 200 GLs every March.

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The GL’s massive decline brought the category down with it in March. But a look at first-quarter results reveal the current strength of full-size luxury SUVs. Sales of these flagship large luxury SUVs are up 27% in Canada so far this year.

As for the Navigator, a new version is on the way. Previewed by the Navigator Concept at the New York Auto Show in late March, look for Lincoln to make a splash with a more luxurious interior for model year 2018.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury SUVs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2017 • April 2016 • February 2016 • March 2015