Lincoln’s Navigator continued its downward Canadian sales trend in July 2013. For the fifth consecutive month, Navigator sales declined sharply.
Ford Canada sold 1102 Navigators in 2004 before sales fell in three consecutive years, after which Navigator improved in three consecutive years, after which Navigator volume slid 10% last year. Lincoln is on pace for fewer than 300 Navigator sales in 2013. Mercedes-Benz has already sold 1380 copies of the company’s GL-Class.
More pertinently, Cadillac promises another radical Escalade for next year. Lincoln has been overshadowed by Cadillac’s big SUV for years. Ford has promised big things for the Lincoln brand, but will a redesigned Navigator be part of the plans?
Click Chart For Larger View
Dreadfully ugly though the MKT may be, it’s been selling more often than the Navigator this year. (It trailed the Navigator by 132 units at this time last year.) 57% of Lincoln’s volume comes from the Edge-based MKX.
You can click any model name in the tables below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large luxury SUVs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Manufacturers & ANDC GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.