May 2012 Large Luxury Car Sales Chart
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Porsche Canada sold 46 Panameras in May. Audi sold 45 A8s. BMW sold 44 7-Series sedans. This tightly-ranked trio trailed the Mercedes-Benz S-Class (and its CL-Class coupe sibling), sales of which slid 18% to 59 in May 2012. This was the first time in 2012 that Audi Canada managed to sell more A8 luxo-limos than in the same period a year earlier. Through five months, A8 sales are now up 13%.
Lexus sold two LS hybrids in May, double the volume achieved in May 2011. LS460 sales, however, slid 50% from an already low 14 to just seven in May 2012. The Jaguar XJ joined the Lexus on Canada’s list of worst-selling cars for May.
May 2012 Large Luxury SUV Sales Chart
While all six of these cars are profit generators, none are all that visible in the value-driven Canadian market. In May, a wildly successful month for the A8, Audi’s biggest sedan accounted for just 2.7% of all Audi Canada sales. The 7-Series delivered just 1.4% of all BMW customers last month. The XJ was the most infrequent purchase in Jaguar’s lineup while accounting for 3.3% of all Jaguar-Land Rover volume. Only 0.6% of all Lexus buyers opted for Lexus’s biggest sedan. The S-Class and CL-Class jointly brought in 1.9% of Mercedes-Benz Canada buyers in May. Mercedes-Benz sold more SL-Class roadsters, more SLK-Class roadsters, and eight times more M-Class SUVs. The Porsche Panamera is part of a smaller family, but at 14.8% of all Porsche Canada volume, the Panamera sold just once for every 2.8 Cayennes.
After the jump you’ll find detailed May 2012 and year-to-date sales figures for these luxury cars plus a bunch of large luxury sport-utility vehicles. Historical monthly and yearly sales figures for all vehicles currently on sale can be accessed through the dropdown menu at the top right of this page or at GCBC’s Sales Stats home.