Just before the W222 Mercedes-Benz S-Class arrived, October 2013 sales of the outgoing W221 S-Class took a dive in Canada. (And in the U.S., only one month earlier.) Canadian sales of the S-Class fell 77% in October 2013. It still outsold the Audi A8 and Jaguar XJ.
Indeed, through ten months, the S-Class (and its soon-to-be-renamed CL-Class coupe offshoot) have outsold the A8, BMW 7-Series, XJ, Lexus LS, and Porsche Panamera.
The BMW 6-Series, now available as a coupe, convertible, andsedan, isn’t traditionally thought of as a direct rival to these luxo-barges, but it’s priced like them. With all three bodystyles, the 6-Series has outsold the S-Class and, obviously, all the others, as well.
For the record, Audi has sold 593 copies of its A7 this year. Mercedes-Benz Canada’s sales reporting combines figures for the $85,000-$122,250 CLS-Class with figures of the lesser E-Class.
Watch for a big increase in S-Class sales soon. Mercedes-Benz USA reported a 75% year-over-year increase in October.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page. You’ll notice that the + icon has disappeared, but you can still identify declining year-over-year volume with the – symbol and red font.