Admittedly, much of the 52% year-over-year increase accomplished by this range of cars was generated by the Mercedes-Benz S-Class and its dying CL-Class (about to be S-Class Coupe) sibling. S-Class sales jumped 176%, or 65 units, to 102. That’s equal to the combined sales of the Audi A8, BMW 7-Series, and Jaguar XJ.
But in a high-volume month for the majority of these cars – only the broad BMW 6-Series range declined, and only slightly – the relative lack of Canadian interest becomes all the more apparent. The overall U.S. auto industry is nine times the size of Canada’s, but Mercedes-Benz sells 20 times more S-Classes south of the border.
Likewise, Audi sells 20 times more A8s in the United States. Through the first half of 2014, BMW 7-Series sales are 28 times stronger in the U.S. than in Canada. Lexus LS sales are 41 times stronger in the U.S.
Even the Porsche Panamera is 17 times more likely to be sold in the U.S. than in Canada. The numbers only normalize for the Jaguar XJ, which finds 13 buyers in the U.S. for every one buyer in Canada.
These numbers don’t apply across the complete luxury brand spectrum. In both countries, the BMW 3-Series is the most popular premium brand automobile, but 3-Series/4-Series sales are only ten times stronger in the U.S. Canada’s top-ranked premium utility vehicle, the Audi Q5, is sold once for every five Q5s in the U.S.
But the cars in this post aren’t 3ers and Q5s. S-Class pricing starts at $108,200 in Canada, 15% above the S-Class’s pricing in the U.S. And while Americans buy about one S-Class for every one Mercedes-Benz GL-Class SUV, Canadians buy more than 2 GLs per S-Class.
What of the lower-tier big luxury cars? Cadillac sold 66 XTS sedans in June, a 22% year-over-year increase, and 317 in the first half, an 11% decline. Hyundai Equus sales slid 11% (or one unit) to 8 in June. Equus sales are down 5% to 36 in the first half. Kia sold three K900s in June, 10 in the first half of 2014. GCBC displays these vast cars with midsize luxury cars, not because of size but because of price points.
You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.