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| The Next Benz S |
Canadian sales of the Audi A8, BMW 7-Series, Jaguar XJ, and Lexus LS shot through the roof in July 2013, propelling the four cars to a collective total of 111 units, up 68% from 66 units in July 2013.
Predictably, sales of the Mercedes-Benz S-Class are dying down as customers already know all about the next S-Class. For the seventh time in seven months, Canadian Porsche Panamera volume has fallen on a year-over-year basis.
Year-to-date, the S-Class and its CL-Class coupe sibling lead the BMW 6-Series (sedan, coupe, and convertible) by 24 units. In theory, the 7-Series is a more direct S-Class rival. But as you’ve guessed, direct rivals aren’t so direct in this hi-lux stratosphere.
You’ll notice we’ve included the Audi A7 in the “large” lux category this month, while still including it with its sibling, the A6, in the midsize category. We’d also like to include the Mercedes-Benz CLS-Class, but Canadian sales figures include the CLS with the E-Class. While the two cars aren’t necessarily the most conventional rivals for the Mercedes-Benz S-Class, they’re certainly pricey enough to enter into the conversation.
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| Click Chart For Larger View |
In the U.S., 11% of total E-Class/CLS-Class sales are generated by the CLS. If that figure held true in Canada, Canadian CLS volume would have totalled approximately 192 units in the first seven months of 2013.
You can click any model name in the tables below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Click Column Headers To Sort – July 2014 – August 2013 – June 2013 – July 2012
|
Large Luxury Car
|
July
2013 |
%
Change |
Year
To Date |
YTD
% Change |
|---|---|---|---|---|
|
Audi A7 *
|
62
|
– 1.6% | 403 | – 20.5% |
|
17
|
+ 143% | 166 | + 21.2% | |
|
37
|
– 7.5% | 256 | + 4.9% | |
|
47
|
+ 42.4% | 150 | – 53.4% | |
|
26
|
+ 73.3% | 214 | + 104% | |
|
21
|
+ 90.9% | 141 | + 182% | |
|
35
|
– 28.6% | 280 | – 25.5% | |
|
17
|
– 52.8% | 175 | – 28.6% |
Source: Automakers & ANDC
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the BMW 6-Series here as well as with sporty cars… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn’t release a monthly Model S sales report, either, but we do know that Tesla sold 342 copies of the Model S in the first six months of 2013. estimates for Ferrari and Lamborghini were 18 and 4, respectively in July. Total Maserati and Bentley volume is reported, but not by specific models.
RECOMMENDED READING
Large Luxury Car Sales In Canada – July 2014 YTD
Large Luxury Car Sales In Canada – August 2013 YTD
Large Luxury Car Sales In Canada – June 2013 YTD
Large Luxury Car Sales In Canada – July 2012 YTD
Top 15 Best-Selling Luxury Vehicles In Canada – July 2013
Canada Auto Sales Brand Rankings – July 2013 YTD
Small & Midsize Luxury Car Sales In Canada – July 2013 YTD