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Large Luxury Car Sales In Canada – February 2017

After a strong January, February 2017’s sales of full-size luxury flagships declined 8%, sliding in large part because of a decline in sales of the top-selling Mercedes-Benz S-Class.

Canada Vehicle Sales Rankings By Model – February 2017 YTD
Canada Car Sales By Model – February 2017 YTD

S-Class volume slid 30%, a loss of 28 sales in a category that lost 18 sales. The BMW 7-Series, with 41 sales, tied the Jaguar XJ as the second-ranked models in the class. XJ sales slid to a four-year low in 2016, but if growth continues at this pace, more than 600 XJs will be sold in Canada in 2017.

Canada large luxury car sales chart February 2017
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Sales of the new BMW 7-Series, meanwhile, rose to a four-year high in 2016 and, at the current pace, sales would rise to a five-year high in 2017. 

Audi A8 and Maserati Quattroporte sales are higher this year than last, at least through the first one-sixth of 2017, and while S-Class sales tumbled in February, the big Benz is up marginally year-to-date.

Genesis, meanwhile, has contributed 25 sales of the new G90 to the ledger in 2017. Is Hyundai’s launch of the Genesis brand going as planned? There’s more on that story at

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page. Mobile users can now thumb across the table for full-width access.

Click Column Headers To Sort • March 2017 • January 2017February 2016

Large Luxury Car

8 62.5% 26 18 44.4%
38 -65.8% 32 65 -50.8%
40 2.5% 81 74 9.5%
14 193% 71 38 86.8%
8 -12.5% 13 25 -48.0%
4 50.0% 13 9 44.4%
94 -29.8% 136 134 1.5%
12 -83.3% 8 21 -61.9%
218 -8.3% 405 384 5.5%

Source: Automakers & Global Automakers Of Canada
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn’t release a monthly Model S sales report, either. estimates for, Ferrari, Lamborghini, Rolls-Royce were 40, 36, and 16 units, respectively, in the first two months of 2017. Tesla sold 100 copies of the Model S in the first month of 2017. GCBC shows the Cadillac XTS and CT6, Hyundai Equus, Kia K900, and Lincoln Continental with midsize luxury cars not because of their size, but because the price points are much more directly comparable.

Large Luxury Car Sales In Canada – March 2017
Large Luxury Car Sales In Canada – January 2017
Large Luxury Car Sales In Canada – February 2016
Top 20 Best-Selling Cars In Canada – February 2017
Canada Auto Sales Brand Rankings – February 2017
Small & Midsize Luxury Car Sales In Canada – February 2017