The Maserati Brand Sold A Total
Of 20 Cars In Canada In August
Canada’s upper-tier luxury cars reported a mix of very positive and very negative year-over-year sales results in August 2013. The Jaguar XJ’s poor August 2012 result presented the opportunity for the revitalized XJ lineup to report a massive 150% year-over-year increase last month.
At the same time, the outgoing Mercedes-Benz S-Class’s departure was too far in advance of the new S-Class’s arrival to keep sales steady. S-Class (and CL-Class coupe) volume tumbled 67%.
BMW 7-Series sales, on the other hand, rose 13% to a class-leading 52 units in August 2013. 7-Series sales are way down this year, but tend to fluctuate wildly even in a good year.
BMW Canada sold just 31 7-Series sedans in January 2012, for example. By December of last year, 156 were sold in a single month. In 2012, 7-Series sales have fallen as low as seven units and risen as high as 52.
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Other big but lower-priced luxury sedans are shown with more comparably-priced midsize sedans like the Mercedes-Benz E-Class and BMW 5-Series. Hyundai Equus sales rose by two units to nine in August. Cadillac XTS sales rose three units to 51. And the Lincoln MKS was down 56% to twelve August sales.
You can click any model name in the table below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
As we mentioned last month, you’ll notice we’ve included the Audi A7 in the “large” lux category, while, for the time being and for consistency’s sake, still including it with its sibling, the A6, in the midsize category. We’d also like to include the Mercedes-Benz CLS-Class, but Canadian sales figures include the CLS with the E-Class. While the two cars aren’t necessarily the most conventional rivals for the Mercedes-Benz S-Class, they’re certainly pricey enough to enter into the conversation.