The figures are disappointing. Two years after August sales of full-size, volume brand sedans tumbled 18% in Canada and one year after August sales of the same cars plunged 23% in Canada, the same group fell by a further 8% in August 2015.
The category, led this year by the Dodge Charger but by the Ford Taurus during the month of August specifically, lost nearly 100 sales last month, year-over-year. The majority of copmpeting nameplates posted fewer sales in August 2015 than they did one year ago: Impala, 300, Taurus, Genesis, Cadenza, Avalon.
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The Buick LaCrosse’s 42% improvement was an exception to the rule – LaCrosse sales are down 16% this year.
The Dodge Charger’s 20% improvement is notable for the car’s consistency, yet volume remains low, even for the segment leader.
The Nissan Maxima’s 89%, 89-unit increase comes as Nissan continues its launch of the eighth-generation Maxima.
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You can click any model name in the tables below to find historical monthly and yearly Canada auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank large cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & Global Automakers Of Canada * Genesis refers only to the sedan, not the coupe. For Canadian purposes – Hyundai USA doesn’t yet breakdown sales figures for the sedan and much less costly coupe – the Genesis will now be shown with both these volume brands, with which Hyundai is a direct competitor, and midsize luxury cars, with which the Genesis competes.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.