June 2012 Sporty Car Sales Chart
Click Either Chart For A Larger View
After five consecutive months of sometimes significant year-over-year increases, the Ford Mustang’s Canadian surge finally came to an end in June 2012. Mustang sales slid 26%, but its year-to-date lead over every other so-called sporty car (many of which don’t compete directly with the ‘Stang) grew by a minimum of 163 units.
But that’s not what you’re looking for in the June 2012 Canadian sports car sales results. Sales of the Scion FR-S reached 410 in its first month on sale in Canada. Admittedly, there was some pent-up demand, demand we already discussed on the U.S. side over at TTAC. Regardless of how the lengthy the lineup at Scion and Subaru dealers may have grown over the many months consumers spent waiting for the Toyobaru, 410 Canadian FR-S buyers in a 30-day span means something.
June 2012 Premium Sporty Car Sales Chart
What does it mean? Click on the accompanying chart for a look at how the FR-S positioned itself with such volume. The rear-wheel-drive Scion easily outsold the Chevrolet Camaro, Hyundai Genesis Coupe, Dodge Challenger, and Subaru BRZ, not to mention a handful of front-wheel-drivers with which it doesn’t directly compete. For example, Hyundai sold the Veloster more frequently, but with a price nearer to $20K and a target market not completely different from the Accent’s, Hyundai should sell more Velosters, particularly now that the model has established itself.
Oh, and Subaru sold 114 BRZs in June. We expected the BRZ to find fewer buyers than its FR-S twin. We wouldn’t have anticipated the BRZ’s victory over the Nissan 370Z in the Z’s second-best sales month since May 2010.
Sales figures for higher-end sporting machines are visible after the jump. You can gain access to historical monthly and yearly sales figures for every vehicle currently on sale in North America through the first dropdown menu at GCBC’s Sales Stats home or near the top right of this page.
Source: Manufacturers & ANDC Clearly GoodCarBadCar is not suggesting that the cars in the two tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above.