The newest Cadillac accounted for 47.5% of the brand’s passenger car sales in January 2013. For the ATS to accomplish that feat, CTS sales basically had to decrease. And decrease they have. Sales of the CTS sedan, coupe, and wagon (if there are in fact sales of the wagon) plunged 59% in January after sliding 53% in December 2012, 44% in November, and 15% in October.
“Small” Luxury Car Sales Chart Click Chart For Larger View
But is the ATS wholly to blame? Canadian sales of the Cadillac CTS were in decline before the ATS even arrived, falling 34% in September, 39% in August, and 29% in July. GM Canada hasn’t reported a year-over-year increase in Cadillac CTS sales since February of last year, when CTS sales rose 8.5%. It’s easy to say the ATS is eating up potential CTS buyers in the United States. But north of the border – whether the ATS is cannibalizing or just doing its own thing – the CTS has been struggling for a while.
For every Cadillac CTS sold or leased in Canada in January 2013, BMW sold or leased nearly twelve 3-Series sedans, coupes, convertibles, or Tourings. Compare that with the CTS’s results in its home market where, in a rough month for both the Caddy and the BMW, the 3-Series wasn’t quite twice as popular.
These results aren’t surprising to Canadians who follow GCBC’s monthly brand rankings. Cadillac, Lincoln, and the not-quite-there Buick accounted for 2.9% of the U.S. market in January. BMW, Mercedes-Benz (sans Sprinter), and Audi collected 4.7% of total U.S. volume. In Canada, however, where the Germans do own less of a less luxury-oriented market, their 4.4% market share stands tall compared to the dreadful 1.4% market share of the American trio. You read that right: barely more than one out of every 100 automobiles sold in Canada in January was an American brand luxury car, and that includes Buick.
“Midsize” Luxury Car Sales Chart Click Chart For Larger View
Thus, to see the CTS and ATS totalling just 163 Canadian sales while at the same time combining to outsell the 3-Series by 455 sales in the U.S. seems perfectly appropriate. Canadians simply don’t hanker after high-priced American cars. Give us our Fords, Hyundais, and BMWs, thanks.
This luxury car sales post has been wholeheartedly changed. It now includes a number of cars GCBC displays with other segments, too, like the Chrysler 300 and Buick Verano. These additions allow readers to see how cars fare against similarly-priced nameplates, not just the cars that have a lofty brand image. The accompanying charts can be clicked for a larger view. Any model name can be clicked in order to find historical monthly and yearly sales figures. Or select a make and model at GCBC’s Sales Stats home. Best of all, the tables below are now sortable. Click any column header to rank vehicles by volume, year-over-year change, or re-sort alphabetically to return to the original.