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January 2013 Luxury Car Sales In Canada

2013 Cadillac ATS crystal red

The newest Cadillac accounted for 47.5% of the brand’s passenger car sales in January 2013. For the ATS to accomplish that feat, CTS sales basically had to decrease. And decrease they have. Sales of the CTS sedan, coupe, and wagon (if there are in fact sales of the wagon) plunged 59% in January after sliding 53% in December 2012, 44% in November, and 15% in October.

Canada January 2013 small luxury car sales chart
“Small” Luxury Car Sales Chart
Click Chart For Larger View

But is the ATS wholly to blame? Canadian sales of the Cadillac CTS were in decline before the ATS even arrived, falling 34% in September, 39% in August, and 29% in July. GM Canada hasn’t reported a year-over-year increase in Cadillac CTS sales since February of last year, when CTS sales rose 8.5%. It’s easy to say the ATS is eating up potential CTS buyers in the United States. But north of the border – whether the ATS is cannibalizing or just doing its own thing – the CTS has been struggling for a while.

For every Cadillac CTS sold or leased in Canada in January 2013, BMW sold or leased nearly twelve 3-Series sedans, coupes, convertibles, or Tourings. Compare that with the CTS’s results in its home market where, in a rough month for both the Caddy and the BMW, the 3-Series wasn’t quite twice as popular.

These results aren’t surprising to Canadians who follow GCBC’s monthly brand rankings. Cadillac, Lincoln, and the not-quite-there Buick accounted for 2.9% of the U.S. market in January. BMW, Mercedes-Benz (sans Sprinter), and Audi collected 4.7% of total U.S. volume. In Canada, however, where the Germans do own less of a less luxury-oriented market, their 4.4% market share stands tall compared to the dreadful 1.4% market share of the American trio. You read that right: barely more than one out of every 100 automobiles sold in Canada in January was an American brand luxury car, and that includes Buick.

Canada January 2013 midsize luxury car sales chart
“Midsize” Luxury Car Sales Chart
Click Chart For Larger View

Thus, to see the CTS and ATS totalling just 163 Canadian sales while at the same time combining to outsell the 3-Series by 455 sales in the U.S. seems perfectly appropriate. Canadians simply don’t hanker after high-priced American cars. Give us our Fords, Hyundais, and BMWs, thanks.

This luxury car sales post has been wholeheartedly changed. It now includes a number of cars GCBC displays with other segments, too, like the Chrysler 300 and Buick Verano. These additions allow readers to see how cars fare against similarly-priced nameplates, not just the cars that have a lofty brand image. The accompanying charts can be clicked for a larger view. Any model name can be clicked in order to find historical monthly and yearly sales figures. Or select a make and model at GCBC’s Sales Stats home. Best of all, the tables below are now sortable. Click any column header to rank vehicles by volume, year-over-year change, or re-sort alphabetically to return to the original.

Click Column Headers To Sort

Entry Luxury Car
January 2013
To Date
% Change
—– 190 —–
– 65.1% 45 – 65.1%
+ 160% 226 + 160%
– 10.2% 79 – 10.2%
+ 20,000% 201 + 20,000%
– 86.7% 8 – 86.7%

Small Luxury Car
January 2013
To Date

0.0% 78 0.0%
– 23.5% 332 – 23.5%
– 24.5% 77 – 24.5%
+ 124% 94 + 124%
– 55.0% 98 – 55.0%
– 3.4% 676 – 3.4%
—– 106 —–
– 59.0% 57 – 59.0%
– 33.2% 135 – 33.2%
– 57.7% 52 – 57.7%
– 31.9% 393 – 31.9%
+ 38.5% 108 + 38.5%

To Date

– 50.0% 111 – 50.0%
– 70.3% 52 – 70.3%
– 49.7% 230 – 49.7%
+ 44.4% 65 + 44.4%
+ 95.4% 170 + 95.4%
– 31.0% 29 – 31.0%
+ 17.0% 103 + 17.0%
+ 169% 105 + 169%
– 11.9% 52 – 11.9%

Midsize Luxury Cars 

Large Inexpensive 
Luxury Cars
To Date

—– —– —–
– 43.5% 48 – 43.5%
– 41.5% 38 – 41.5%
+ 55.3% 191 + 55.3%
—– 60 —–
– 55.6% 4 – 55.6%
+ 100% 26 + 100%
– 37.5% 10 – 37.5%
+ 360% 46 + 360%
– 4.0% 24 – 4.0%
– 36.8% 117 – 36.8%
– 11.4% 31 – 11.4%
– 40.0% 3 – 40.0%

Source: Manufacturers & ANDC
Red font indicates declining year-over-year sales
* Indicates a vehicle which is also displayed in another GCBC segment breakdown
^ sedan only

Related From
Small & Midsize Luxury Car Sales In Canada – January 2014
Small & Midsize Luxury Car Sales In Canada – February 2013
Luxury Car Sales In Canada – December & 2012 Year End
Luxury Car Sales In Canada – January 2012
Canada Auto Sales Brand Rankings – January 2013
Top 15 Best-Selling Expensive Vehicles In Canada – January 2013
Large Luxury Car Sales In Canada – January 2013

  1. Good question HMV.

    Historically, GoodCarBadCar has listed both cars in a so-called "midsize" category. Of late, there's been an attempt made in most GCBC segment breakdowns to showcase cars against their more direct rivals, so as not to suggest that the buyer of a (clearly midsize) $39,500 Lexus ES isn't likely cross-shopping with the $58,300 Mercedes-Benz E350.

    Naturally, not all cars fit into a specific category, and the XC70 is a circle that doesn't fit into any square. So we've grouped it with these tweeners not because of its size or semi-SUV status but because of its price. In the U.S., the S80 costs 16.5% more than an XC70. (In Canada, Volvo Canada asks 26% more for the XC70 than Volvo USA does, and the gap between XC70 and S80 is closer to 12%. Volvo only asks another 21% for the S80 than they do in the U.S.)

    Regardless of where it sits in these little sub-segments (which GCBC has drawn up on the request of readers who didn't like seeing ESs and TLs put up against 5-Series' and E-Class Benzes) the XC70 doesn't directly align itself with anything much besides the A4 Allroad and upper-trim Outbacks. To answer your question directly, the fact that the S80 and XC70 are separated in these tables doesn't mean they're in a different "class." The mission for GCBC's segment breakdowns isn't to break down segments, it's to break down sales volume. And by displaying vehicles alongside other vehicles which are either similarly priced and/or similarly intentioned, we're simply attempting to provide the most informative experience.

    Those who don't like the way segments are listed have three options: make suggestions with explanations, find the sales figures for the vehicles you're looking for through GCBC's Sales Stats page ( or see all vehicles grouped together in one loooong sortable table (

    Most importantly, keep in mind that the way you visualize a segment is going to be different from how I do and different from how every other buyer does, too, as evidenced by a friend of mine who couldn't choose between a Mazda 3 and a Ford Ranger. Most GCBC segment breakdowns are intended, to a degree, to successfully represent the vehicles with which most buyers cross-shop. But that's not to say a Mustang buyer will consider a Camaro, or an F-150 buyer a Honda Ridgeline. These sales breakdowns are basically intended to arm you with information in a slightly more detailed form than our full vehicle rankings. And if you want to see how the XC70 stacks up against the S80, it should be noted that sales figures for both vehicles are in this post. And even the luxury cars GCBC isolates in a post of their own ( could install themselves in the running with the cars from this post, too. Also, you'll see the XC70 listed with midsize luxury SUVs, too, because some people view it that way, although I personally do not.

  2. Wow, what reply! I like how you seem to have put quite some thought behind your work. Keep it up!

    Volvos sure are queer ones. Around here (Czech Republic), they are quite succesful fighting the Holy Trinity and the XC70 (the longtime best-selling Volvo) is usually giving tough time to the A6 Allroad (the longtime best-selling Audi; Audi being the top luxo brand), so I guees I just didn't look at NA market and pricing situation properly.

    Cheers from Prague.

  3. how can nissan maxima and toyota avalon comes under luxury car category. if so what about dodge charger chevrolet impala and ford taurus. why r u mixing same product in two categories always?

  4. This was in response to the requests of readers who vehemently disagree on the vehicles which should be classed together. We will never all agree, so we are now providing more opportunity for the sales figures of many cars to be compared with a wider range of automobiles. GCBC isn't a segment breakdown site – it's a site where sales statistics are showcased. The more information, the better. In many cases, competitors are obvious: Ford F-Series vs Chevrolet Silverado, for example. In other instances, a car like the Nissan Maxima treads in a grey area between mainstream midsizers like the Nissan Altima and entry luxury cars like the Infiniti G. Showing it in multiple zones helps all readers see it the way they want.

    As always, the sales figures for EVERY car are listed together, as a group, so you can break down the data however you like. Fiat 500 vs BMW 3-Series, if you want. February 2013 U.S. Vehicle Sales Rankings – Top 251 Best-Selling Vehicles In America – Every Vehicle Ranked

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