Spring is Fiat Chrysler Automobiles Canada’s large car buying season, and March 2016 was no exception to the rule. In 2015, nearly two-thirds of the Chrysler 300’s annual sales total was generated during a fourth-month span between March and June. Half of the Dodge Charger’s 2015 annual total was produced between March and May.
Compared with February, Canadian sales of the Chrysler 300 and Dodge Charger tripled in March 2016. Yes, the market for new vehicles expands greatly during the same period, rising 47% in 2016.
But after claiming “only” 42% market share in their segment in February 2016, the 300 and Charger improved their share to 52% in March 2016. Despite a 7% year-over-year decline, the Charger still led all volume brand full-size sedans in March.
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The 300 ranked second thanks to a 34% year-over-year improvement, though the 300 would have held on to second spot even if sales had remained flat.
The biggest mover in the category continues to be Nissan’s new Maxima, which outsold the Chevrolet Impala in March. Year-over-year, Nissan Canada added 235 sales to their ledger thanks to the Maxima.
You can click any model name in the tables below to find historical monthly and yearly Canada auto sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is sortable, so you can rank large cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.
Source: Automakers & Global Automakers Of Canada * Genesis refers only to the sedan, not the coupe. For Canadian purposes – Hyundai USA doesn’t yet breakdown sales figures for the sedan and much less costly coupe – the Genesis will now be shown with both these volume brands, with which Hyundai is a direct competitor, and midsize luxury cars, with which the Genesis competes.
GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.