2012 Small Luxury SUV Sales Chart
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For the third time in three years, Canadian sales of the Audi Q5 improved in Canada. After rising 58% in 2010 and 47% in 2011, Audi Q5 sales jumped 37% in 2012.
Yet even with these gains, the Q5 still wasn’t quite the best-selling premium brand SUV or crossover in Canada last year. The Lexus RX outsold the Audi by nearly 1000 units last year. The Q5 outsold the next-best-selling Germans by 873 and 1135 units, respectively.
December 2012 Small
Luxury SUV Sales Chart
Mercedes-Benz GLK sales fell by 15 units to 5279, but that’s some way off the GLK’s best performance from 2010. Despite the X1’s influence in BMW showrooms, Canadian X3 sales reached their highest level ever in 2012.
GoodCarBadCar.net displays the Lexus RX and Cadillac SRX with both small and midsize competitors. Distinguishing the border lines for categories like this is harder than it’s ever been, so one could argue that there’s no point in trying. In the case of the RX, it doesn’t matter whether it’s being compared with smaller, less expensive utilities or larger, more expensive utilities – it’s easily Canada’s favourite luxury crossover. With 742 sales, the RX450h outsold the Land Rover LR4, Lexus’s own GX460, Lincoln’s MKT, and the Volvo XC90. Of course, the RX nameplate benefited more from 6388 RX350 sales.
Meanwhile, the SRX is easily Cadillac’s best-selling model in Canada, but Cadillac is a much smaller player here than it is in its home market of America. As a whole, the brand accounted for 0.4% of all new vehicle sales in Canada in 2012. In the U.S., Cadillac’s share of the overall new vehicle market was a more tolerable 1%. Yes, four out of every thousand vehicles sold in Canada is a Cadillac, but one out of every 100 vehicles sold in America is a Cadillac. Compare that with Audi, which accounts for 1.2% of Canada’s new vehicle market and 0.96% of the U.S. market.
December 2012 Midsize
Luxury SUV Sales Chart
And how has Audi become so successful in Canada; in a market which doesn’t buy as many luxury vehicles? With the Q5, of course. Audi sold 4.7 times more Q5s in America in 2012, but that’s in a market that’s 8.6 times the size. The Q5 was Canada’s favourite Audi in 2012, while in the U.S. the A4 family sold on 9859 more occasions.
The Audi Q5 has a base price of $39,900 in Canada. Another hit for the VW Group, Porsche’s Cayenne, has a price which ranges from $56,600 and $166,600, excluding options. Porsche Canada sold a record number of Cayennes in 2012.
As always, you can find historical monthly and yearly sales figures for these SUVs and any other vehicle by selecting a make and model at GCBC’s Sales Stats home or by clicking the model name in the table below. Fortunately, the table is now sortable. Click the column headers in the tables to sort by December 2012 volume or 2012 year end volume or re-sort alphabetically.