Best-ever sales were more than enough to crown the Toyota RAV4 Canada’s best-selling SUV in March 2013. Toyota’s newest crossover is now in fourth-generation form. GoodCarBadCar reviewed the 2013 RAV4 just last week and found it to be rather inexpensive, miserly with fuel, and in need of a bit more power.
Not only was it a leader among utility vehicles, Canadians made the new RAV4 the best-selling Toyota product last month, as well. The RAV4 finished 380 sales ahead of the Ford Escape in one race; 477 sales ahead of the Toyota Corolla in another.
Escape sales fell 12% in March but remain up on last year’s first-quarter pace. With 8411 units in buyers hands between January and March, the Escape is 1733 sales ahead of the RAV4 through three months. The Escape hadn’t surrendered its Canadian best-selling SUV crown since last March, when another Japanese utility vehicle led the way.
That vehicle, the Honda CR-V, posted a 32% year-over-year decline in March 2013. CR-V sales are down 35% this year. After accounting for 30.4% of Honda brand volume in the first three months of 2012, the CR-V is responsible for 22.4% of the brand’s Canadian sales this year. Sales of the Civic, CR-Z, Pilot, and Ridgeline are down, as well, and the Honda brand is off last year’s pace by 11.4%.
Ford Builds The Escape At the Louisville Assembly Plant, Which Is In Louisville
Best seller lists sometimes give the impression that the vehicles present on such a list are peers. We should be clear on the fact that, in Canada, in March, the five most popular SUVs and crossovers were way out in front of the peleton. That’s not to take away from the Mazda CX-5’s best Canadian sales month so far – March was also the CX-5’s best month yet south of the border, too – but it is to say that math should be done.
The RAV4’s ranking of first is 83% better than the CX-5’s ranking of sixth, but RAV4 sales were 105% better. The Escape’s ranking of second was 67% better; Escape sales were 84% better. Skip down to the fifth-ranked Santa Fe. Its ranking was 17% better, but its sales were 27% better.
Again, it was a terrific month for the CX-5, and for the Subaru Forester, BMW X5, Acura MDX, and Mercedes-Benz GLK, sales of which were boosted by a new diesel version. But those top five vehicles owned an astounding 9.3% of the overall new vehicle market. The next ten-best-selling utilities owned just 8.2% of the market in March. That’s not a mark on their lack of popularity; it’s a tell-tale sign that Canada’s favourite crossovers are very, very much favoured.
Below, Canada’s 20 best-selling SUVs and crossovers are ranked by March 2013 sales volume. Forever and always, you can find historical monthly and sales figures for both Canada and the U.S. by selecting a make and model at GCBC’s Sales Stats page. Key, links are clickable at the bottom of this post and at GCBC’s Best Sellers page.
Source: Manufacturers & ANDC Red font indicates year-over-year declining sales * Hyundai Canada separates the Santa Fe Sport from the Santa Fe XL, of which the company sold its first 88 copies in March. Combined, Santa Fe sales equal 2341 (up 25.7%) in March and 5799 (up 20.6%) year-to-date.