BMW Canada sold 10,086 copies of the 3-Series in addition to 3469 4-Series’ in 2014, a combined 4% year-over-year increase. The duo accounts for three-quarters of BMW’s car volume; 41% of total BMW volume.
The 3-Series is Canada’s best-selling premium brand vehicle by a wide margin. It outsold the Lexus RX by 2173 units in 2014. The 3er is Canada’s best-selling premium passenger car by an even wider margin. It outsold the Mercedes-Benz C-Class by 3032 units in 2014.
Mercedes-Benz, however, was Canada’s top-selling luxury brand in Canada. With an additional 964 sales from the GLA in the latter portion of the year and 3851 CLAs sold in 2014, Mercedes-Benz outsold BMW by 1123 units.
Audi, the third-ranked luxury brand, was 8291 sales back of BMW. In a record year for the Canadian auto industry, all three of those brands reported record sales in 2014, as did Infiniti, Land Rover, Lexus, and Maserati.
Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.
For the purposes of the above list, premium brands include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. Brands like Aston Martin, Ferrari, Lamborghini, and Lotus don’t report specific monthly sales data. Bentley and Maserati only report brand totals. Buick has been excluded with a bunch of other automakers that don’t sell vehicles with base prices higher than $45K.
Vehicles With Base Prices Above $50,000
Mercedes-Benz E-Class & CLS-Class *
Land Rover Range Rover Sport
GMC Yukon XL
Source: Automakers & ANDC Red font indicates year-over-year declining sales * A4 sales include sales of the unreported Allroad. Mercedes-Benz E-Class & CLS-Class volume is joined before the figures arrive at GCBC.
$50,000 CDN (before delivery) is an arbitrary borderline, but if GCBC was to follow this new system of designating only expensive vehicles as luxury vehicles, $50K seemed like a safe place to begin – it equals the average U.S. new car transaction price plus $15,000, plus another $5000 to account for Canadian increases. Plenty of less expensive vehicles with specific models feature prices above $50,000 – M, RS, and AMG models come to mind, specifically – but in the case of this list, we know that none of the registrations were of cars priced at $35,900, as would be the case with the BMW 320i, which costs less than a Hyundai Santa Fe 2.0T Limited. The biggest problem with a $50,000 minimum price of entry? SUVs like the $49,299 Ford Expedition. The new Cadillac CTS sedan’s base price is above $50,000, but not the base price for other cars in the CTS lineup. Yet.