2012 Honda Canada Civic Advertising

Canada’s second-best-selling car in November was the Hyundai Elantra, 2011’s early favourite for the best-selling title. For every Elantra sold last month, Honda sold 2.3 Civics. Yes, the best-selling car in Canada was more than twice as popular as the second-best-selling car in Canada, five times more popular than the tenth-best-selling car, and nearly nine times more popular than the 20th-best-selling car, Kia’s Soul.

Civic sales jumped 62% year-over-year, dragging down the year-to-date decline to just 6.5%. (Civic sales had been down 12.4% through ten months.) 5.6% of all new vehicles sold in Canada in November were Honda Civics. The Elantra has reported incredible improvements this year, as has the Volkswagen Jetta, but when Honda Canada decided that the Civc’s main marketing tool was being able to say that their car is always Canada’s best-selling car (as seen in the image above), there was no stopping them. Honda is currently advertising the Civic with a $1000 bonus and 1.99% interest over five years, incentives that aren’t necessarily as hefty as what you’ll find elsewhere but awfully good considering how recently Honda Canada refused to even consider lowering rates.

It didn’t help matters that Elantra supply hasn’t been up to par. Hyundai Canada could sell more Elantras than they actually did in November. But 6817? Probably not.

In a market which grew 4% compared with November 2010, it’s not surprising to see that only seven of the 20 best-selling cars in Canada were down in November 2011. The worst drop was reported by the Kia Forte, although the BMW 3-Series’ 26.6% (predictable) decline was nearly as bad. Forte sales are up 4.4% this year. 

You can see the U.S. version of this post here, last month’s Canadian best-selling cars list here, last year’s edition here, and the 20 best-selling cars in Canada in November 2011 below. Monthly and yearly sales figures for these cars and every other model currently on sale can be found by accessing the dropdown menu at the top right of this page.

Rank
Car
November 2011
%
Change
Year To Date
YTD
% Change
#1
Honda Civic
6817 + 62.2% 49,565 – 6.5%
#2
Hyundai Elantra
2944 + 15.5% 42,995 + 31.9%
#3
Mazda 3
2869 + 8.1% 34,476 – 23.5%
#4
Toyota Corolla
2859 + 2.1% 33,975 – 7.1%
#5
Chevrolet Cruze
2256 + 72.5% 32,026 + 1861%
#6
Volkswagen Jetta
1845 – 11.1% 25,142 + 99.6%
#7
Ford Focus
1691 + 3.8% 24,231 + 10.6%
#8
Toyota Camry
1368 + 122% 10,945 – 6.8%
#9
Toyota Matrix
1357 – 12.7% 13,995 – 22.1%
#10
Hyundai Accent
1319 + 34.3% 20,891 – 10.0%
#11
Nissan Versa
1177 + 84.8% 13,578 – 9.7%
#12
Toyota Venza
1174 + 30.2% 12,061 + 2.3%
#13
Hyundai Sonata
1016 + 30.4% 15,632 + 19.3%
#14
BMW 3-Series
1000 – 26.6% 10,484 – 18.0%
#15
Mercedes-Benz 
C-Class
965 + 58.2% 8501 + 16.6%
#16
Ford Fusion
963 – 17.6% 17,531 – 4.1%
#17
Volkswagen Golf
961 – 10.1% 13,071 – 24.3%
#18
Kia Forte
827 – 26.7% 13,408 + 4.4%
#19
Ford Fiesta
807 – 17.4% 12,398 + 229%
#20
Kia Soul
766 + 30.9% 11,171 + 19.0%

Source: Manufacturers & ANDC 
Red font indicates year-over-year declining sales 

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