In March of 2009, Americans were only able to buy cars on 25 different days. In March of 2008, Americans could buy cars on 26 different days. Seen in this light, Subaru and Kia actually sold more cars per day in the USA this March than they did last March. That’s an achievement. However, every automaker competing for sales in the States last month sold fewer total cars than they did in March of last year. In fact, Saturn sales were down 59.6% south of the border in March. Even Hyundai sales were off by 4.8%.
The story is growing more similar in Canada with each passing month. Venerable import brands like Honda, Toyota, and Mazda struggled mightily under the weight of job losses and worried consumers. True, huge incentives from General Motors (no-charge maintenance for three years, free OnStar and sat-radio) helped March’s downfall seem…. well, not as terrible as February’s.