The Canadian new vehicle market was up 5.5% in March thanks pretty much to light truck sales. Passenger car sales fell 0.6% according to Desrosiers Automotive Reports, but sales of pickup trucks, SUVs, and minivans increased 11.2% compared with March 2010. No recent March has come within 2000 sales of March 2011’s Canadian sales total.
Ford led the way, as we’ve come to expect. F-Series sales jumped 25.2% in Blue Oval showrooms. Saab, still struggling to grab the attention of new car buyers, sold just 7 cars in March 2011. Only 10 of the 34 brands currently listed suffered sales declines (there will be a handful of brands added later in the coming days). The biggest loser was Chrysler, down 47.4%. The biggest winner? Make that winners – Chevrolet and Lincoln were both up 38.3%. Year-to-date, Chevrolet is up 16%, better than any brand besides Porsche, Audi, and the ever-rising force known as Kia.
Get this: the difference between Ford, Canada’s best-selling automotive brand, and its nearest competitor was greater than the total sales put up by Nissan or 27 other automakers. Ford isn’t just winning; they’re winning big. Bi-winning, as Martin’s son would say.
As for Toyota, things do look a touch rough. But unlike February, Toyota was ahead of Hyundai this time around. March was also the best month ever for Toyota Canada’s truck division and the best month ever for the RAV4.
Oh, and Fiat out-sold Mini. Ranked in order of total sales, here is the table for Canada Auto Sales By Brand, the March 2011 edition.