Canada’s new automobile market grew by 3.6% in January 2011, but all thanks should be given to large volume automakers like Ford Motor Company, General Motors, Dodge, Hyundai, and Kia. Eight Japanese brands posted lower sales last month than in the same period of 2010. Mercedes-Benz, Canada’s most popular luxury brand, was down 7.7%. Jeep, a stalwart of the growth column in the recent past, was down 3.4% and its sibling Chrysler posted a 39.2% decline.
Light trucks made up 62.6% of the overall market, according to Desrosiers Automotive Reports. GM, Ford Motor Company, and Chrysler/Dodge/Jeep out-sold all import nameplates by a scant 263 units, a significant change from January 2010 when imports beat the Detroit Three by 5173 sales. GM’s 2011 Chevrolet Cruze performed well with 1471 sales, in addition to 263 Cobalts. The Ford F-Series was wildly popular as sales jumped 26.3%. This 1119-unit increase is responsible for one-third of the overall market’s growth over January 2010.
Saab is not returning to any former form of glory. Canadians are loving Dodge with the sort of passion Americans reserve only for Ford or Chevrolet. A February repeat of Honda’s horrific January seems unlikely, but if the unlikely were to continue occurring, Kia would likely surpass Honda Canada’s sales volumes in the very near future. And Audi? If a near-victory over BMW isn’t a prime North American example of Audi’s desires to take over the global luxury car market, nothing is.
You’re now up to date with the situation relating to Canadian auto sales by brand in January 2011. Keep checking back for updates later on in the month on Canadian auto market specifics.