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Canada Auto Sales Brand Rankings – 2015 Year End

2015 Jeep Cherokee blue

Canadian auto sales reached an all-time high of 1.9 million units in calendar year 2015, a modest 2.5% year-over-year improvement compared with 2014, when sales burst past the previous 2013 record.

Ford was once again the best-selling automotive brand in Canada, but Fiat Chrysler Automobiles’ Canadian outpost led all manufacturers in terms of total reported sales, buoyed by the strength of its all-conquering Jeep brand and strong pickup truck volume. FCA car volume is but a drop in the bucket – the automaker gleans just one in ten sales from its car division, and FCA Canada says their car volume plunged 17% in 2015. Never before have Chrysler Group/FCA sales been this high. The Ford Motor Company was Canada’s best-selling manufacturer in five consecutive years between 2010 and 2014.

Top 25 Best-Selling Cars In Canada – 2015 Year End
Top 13 Best-Selling Pickup Trucks In Canada – 2015 Year End
Top 25 Best-Selling SUVs In Canada – 2015 Year End

Sales growth at FCA was, however, far slower than the rate of growth in the overall Canadian auto industry. Mini, Porsche, Land Rover, Scion, and Lexus – which finally outsold Acura – were Canada’s fastest-growing auto brands in 2015. Among brands which owned a meaningful portion of the Canadian market, Mercedes-Benz and Jeep were the fastest-growing marques. On the flip side, Smart, Fiat, Buick, and Jaguar all posted percentage declines in the double digits. The losses at Dodge and Ford, among volume brands, were worst. 

Mercedes-Benz led all premium auto brands in Canada last month, and by a wide 4000-unit margin over BMW. 

Canada Vehicle Sales Rankings By Model – 2015 Year End

Canada auto brand market share chart 2015
Click Chart To Expand

The most meaningful market share gains in the Canadian auto industry in 2015 were generated by Nissan (up from 5.7% to 6.2%) and Jeep (up from 3.8% to 4.2%). Ford lost more than a point of market share; Hyundai and Kia combined to fall from 11.2% to 10.7%.

A weaker Canadian dollar and the industry’s slowing momentum at the tail end of 2015 will make it difficult for the Canadian auto market to report record auto sales in 2016. Still, a mix of incentives and low fuel prices could open up space in Canadians’ wallets to yet again buy more and more new vehicles.

If you prefer not to see automakers listed alphabetically, click column headers to sort automakers by 2015 ranking, 2015 sales, year-over-year change, or any other order. Year end best seller lists for cars, trucks, and SUVs will be added later this evening. In the coming days, GCBC will also publish a complete list of year end/December sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see November’s version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC’s Sales Stats page. 

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
2016 Year End • 2014 Year End • 2013 Year End • Updated at 4:34 PM AT on 01.11.2016

Rank
Automaker
2015
2014
%
Change
2015
Market
Share
2014
Market
Share
#21
21,003
19,533 7.5% 1.1% 1.1%
#35
122
2 6000% 0.0% 0.0%
#17
26,754
24,514 9.1% 1.4% 1.3%
#16
35,002
32,805 6.7% 1.8% 1.8%
#22
16,594
18,745 -11.5% 0.9% 1.0%
#23
12,249 10,538 16.2% 0.6% 0.6%
#4
148,735
144,271 3.1% 7.8% 7.8%
#18
24,405
24,716 -1.3% 1.3% 1.3%
#8
86,598
92,996 -6.9% 4.6% 5.0%
#29
5512
8027 -31.3% 0.3% 0.4%
#1
Ford
270,498
285,004 -5.1% 14.2% 15.4%
#9
85,757 76,246 12.5% 4.5% 4.1%
#3
156,503
152,893 2.4% 8.2% 8.3%
#5
135,612
138,104 -1.8% 7.1% 7.5%
#24
11,321
10,291 10.0% 0.6% 0.6%
#32
1296
1460 -11.2% 0.1% 0.1%
#10
79,680
70,503 13.0% 4.2% 3.8%
#13
67,914
70,007 -3.0% 3.6% 3.8%
#26
7720
6283 22.9% 0.4% 0.3%
#19
22,025
17,565 25.4% 1.2% 0.9%
#25
7939
6819 16.4% 0.4% 0.4%
#34
507
468 8.3% 0.0% 0.0%
#11
71,709
72,098 -0.5% 3.8% 3.9%
#15
43,810
38,005 15.3% 2.3% 2.1%
#27
7050
5383 31.0% 0.4% 0.3%
#20
21,384
22,704 -5.8% 1.1% 1.2%
#6
118,655
105,154 12.8% 6.2% 5.7%
#28
6413
4933 30.0% 0.3% 0.3%
#7
96,744
93,760 3.2% 5.1% 5.1%
#31
4659
3962 17.6% 0.2% 0.2%
#33
716
2550 -71.9% 0.0% 0.1%
#14
46,609
42,035 10.9% 2.5% 2.3%
#2
182,365
179,324 1.7% 9.6% 9.7%
#12
70,344
65,677 7.1% 3.7% 3.5%
#30
4788
4466 7.2% 0.3% 0.2%
293,061
290,004 1.1% 15.4% 15.7%
278,437
291,823 -4.6% 14.7% 15.7%
263,335
249,800 5.4% 13.9% 13.5%
209,049
200,851 4.1% 11.0% 10.8%
203,526
208,111 -2.2% 10.7% 11.2%
177,506
172,426 2.9% 9.3% 9.3%
129,976
115,445 12.6% 6.8% 6.2%
103,511
95,124 8.8% 5.5% 5.1%
44,526 40,555 9.8% 2.3% 2.2%
42,052
38,188 10.1% 2.2% 2.1%
9016
7743 16.4% 0.5% 0.4%
Total
1,900,072
1,852,857 2.5%

Source: Automakers & Global Automakers Of CanadaANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini or Bentley
^ Excluding Sprinter: up 15% to 38,976 in 2015.

RECOMMENDED READING
Canada Auto Sales Brand Rankings – 2016 Year End
Canada Auto Sales Brand Rankings – January 2016
Canada Auto Sales Brand Rankings – 2014 Year End
Canada Auto Sales Brand Rankings – 2013 Year End
Canada Auto Sales Brand Rankings – 2012 Year End
Canada Auto Sales Brand Rankings – December 2015 & Year End
Top 30 Best-Selling Vehicles In Canada – 2015 Year End