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Canada Auto Sales Brand Rankings – March 2016 YTD

2016 Chevrolet Cruze

Auto sales in Canada grew to record heights in 2013, 2014, and 2015. Through the first two months of 2016, Canadian volume continued to grow, indeed, even more rapidly. A 9% increase through January and February was meaningful, but the real test comes in March, which typically accounts for three-quarters as much volume as January and February combined

Canada Vehicle Sales Rankings By Model – March 2016 YTD

The Canadian auto industry passed the March test with flying colours with another 9% increase and easily the best March in the industry’s history. A gain of 15,000 sales compared with March 2015 was powered by light trucks, as passenger car sales continued to decline even as the industry surged. Cars accounted for just 35% of the Canadian auto market in March, according to Desrosiers, down from 40% a year ago.

Canada auto brand market share chart March 2016
Click Chart To Expand

General Motors’ 17% year-over-year increase translated to nearly 3500 additional sales for GM’s Canadian dealers, year-over-year. Honda’s 16,355 total sales represented the automaker’s best-ever March in Canada. FCA, Canada’s top-selling manufacturer, posted a modest 2% gain in 2016’s first-quarter, though the F in FCA (Fiat) tumbled 61%. 

FCA’s modest improvement in March paved the way for the fast-rising Ford Motor Company to claim top spot, at least temporarily. Toyota Canada’s 14% surge was powered by a significant 12% car increase and the 15% year-over-year light truck improvement. 

With 3733 March sales, Mercedes-Benz (excluding Sprinter/Metris) was by far the most popular premium auto brand. Smart, Scion, Land Rover, Volvo, and Audi were Canada’s fastest-growing auto brands in March; Jeep was the top-selling volume brand. (Granted, with 2805 March sales, Audi was essentially a volume brand.) The 55% decline at Fiat was worst – Volkswagen, Mazda Ram, and Kia also posted double-digit percentage losses.

Don’t like to see automakers arranged alphabetically? Click column headers to sort automakers by March sales, year-over-year change, year-to-date totals, or any other order. Best seller lists for cars, trucks, and SUVs will be added in the next couple of weeks. In the coming days, GCBC will also publish a complete list of year-to-date sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see the 2015 year end version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC’s Sales Stats page.

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
March 2017 • April 2016 • February 2016March 2015 • Updated at 9:00 AM on 04.11.2016

Rank
Automaker
March
2016
%
Change
2016
YTD
%
Change
March
2016
Market
Share
YTD 
Market
Share
#20
1708
4.0%
3804
1.3%
1.0%
0.9%
#35
8
20
0.0%
0.0%
#17
2805
42.9%
5855
25.4%
1.6%
1.5%
#16
3065
15.2%
7652
12.2%
1.8%
1.9%
#22
1449
13.0%
2874
5.4%
0.8%
0.7%
#25
947
1.5%
2443
24.1%
0.5%
0.6%
#4
14,340
24.7%
31,328
22.4%
8.2%
7.8%
#21
1707
-3.1%
3904
-25.7%
1.0%
1.0%
#10
7332
3.9%
16,031
-13.9%
4.2%
4.0%
#33
226
-54.7%
438
-60.6%
0.1%
0.1%
#1
Ford
25,757
24.2%
59,824
20.7%
14.7%
14.8%
#9
7762
6.1%
17,977
11.6%
4.4%
4.5%
#3
14,647
11.8%
32,163
19.7%
8.4%
8.0%
#5
13,001
2.1%
27,807
-0.4%
7.4%
6.9%
#24
1138
11.0%
2780
16.4%
0.6%
0.7%
#32
228
17.5%
393
14.6%
0.1%
0.1%
#8
7807
36.1%
18,883
34.7%
4.5%
4.7%
#12
5983
-10.1%
13,965
-4.1%
3.4%
3.5%
#23
1346
85.4%
2659
60.5%
0.8%
0.7%
#19
1833
1.7%
4262
1.2%
1.0%
1.1%
#27
675
6.1%
1634
15.0%
0.4%
0.4%
#34
41
36.7%
84
47.4%
0.0%
0.0%
#11
6046
-14.0%
13,371
-4.8%
3.5%
3.3%
#14
4244
3.7%
10,350
13.1%
2.4%
2.6%
#30
495
6.5%
1099
2.4%
0.3%
0.3%
#18
2123
23.8%
4958
23.6%
1.2%
1.2%
#6
11,463
12.9%
27,236
14.3%
6.5%
6.8%
#29
535
10.3%
1090
15.1%
0.3%
0.3%
#7
8777
-12.3%
23,550
3.2%
5.0%
5.8%
#26
891
136%
1455
98.5%
0.5%
0.4%
#31
263
406%
480
284%
0.2%
0.1%
#15
4213
4.4%
9443
2.0%
2.4%
2.3%
#2
16,373
12.0%
39,709
9.1%
9.3%
9.9%
#13
5380
-22.6%
12,196
-22.8%
3.1%
3.0%
#28
570
73.8%
1258
53.8%
0.3%
0.3%
 —
26,432
23.7%
61,458
20.6%
15.1%
15.3%
25,862
3.2%
62,831
1.6%
14.8%
15.6%
24,498
16.5%
54,622
17.7%
14.0%
13.6%
19,097
13.6%
45,426
9.9%
10.9%
11.3%
18,984
-2.1%
41,772
-1.7%
10.8%
10.4%
16,355
10.9%
35,967
17.5%
9.4%
8.9%
12,601
12.7%
30,016
14.5%
7.2%
7.5%
8720
-7.2%
19,141
-10.6%
5.0%
4.8%
4507
8.8%
10,830
16.7%
2.6%
2.7%
3560
13.9%
8751
10.9%
2.0%
2.2%
1574
71.1%
3052
52.6%
0.9%
0.8%
Total
175,407
9.3%
403,650
9.3%

Source: Automakers, Desrosiers, Global Automakers Of CanadaANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini or Bentley
^ Excluding Sprinter/Metris: up 0.8% to 3733 in March; up 13% to 9207 YTD.

RECOMMENDED READING
Canada Auto Sales Brand Rankings – March 2017
Canada Auto Sales Brand Rankings – April 2016 YTD
Canada Auto Sales Brand Rankings – February 2016 YTD
Canada Auto Sales Brand Rankings – 2015 Year End
Canada Auto Sales Brand Rankings – March 2015 YTD
Top 30 Best-Selling Vehicles In Canada – March 2016