General Motors Canada suffered a huge blow as the company’s market share slid from 17.8% in August all the way down to 12.5% in September. GM Canada’s market share in September of last year was 13.2%.
Meanwhile, the Ford Motor Company and the Chrysler Group grew their market share from 18.5% and 13.3% in August to 19.1% and 14.2%, respectively, in September. Ford’s market share was 19.6% in September 2010; Chrysler’s was 11.9%. Previously, Ford was at 20.3% in June and 19.3% in July. Chrysler soared as high as 16.4% back in July.
As you’ll discover when you look at the brown section of the auto market share chart below, smaller brands grabbed a larger portion of the overall Canadian market in September 2011. Mazda’s share of the market shrunk slightly from August. Nissan was level. Volkswagen gained a little more than half a percentage point. Honda Canada enjoyed a market share boost of 1.5 percentage points even as year-over-year sales fell 22.4% at the parent company. Honda Canada’s market share in September of last year was at 10.1%.
Hyundai/Kia’s share of the Canadian market was at an impressive 13% by the end of September, the highest since May’s 14%. That makes September the second-best month of the year for the Koreans on market share terms, the seventh-best in terms of sales volume. Sales at Toyota fell 8.3% year-over-year in September. Lexus was down 4.9%.
Thus, it’s no surprise to see Toyota’s market share slide from 10.7% in August to 10.3% in September. Toyota owned 10.8% of the Canadian auto market in September 2010 when there was no Scion brand to help out. Toyota Motor Corporation’s market share in the United States was 11.5% in September; Hyundai/Kia are 4.7 percentage points lower south of the border.
Canada’s auto brand market share chart for September 2011 is below.
CLICK CHART FOR LARGER VIEW
Earlier versions of this post were called New Vehicle Market Share By Brand