General Motors took a hit as sales at three of its four brands were down. GM market share fell from 14.1% to 13.4%. The Ford Motor Company also struggled, dropping from 16% in April 2011 to 15.3% in April 2012. This opened up an opportunity for Chrysler Canada to own the largest portion of the Canadian automobile market. That’s the third time in 2012 Chrysler ended a month as Canada’s leading manufacturer. The addition of Fiat hasn’t hurt. 5% of Chrysler Canada’s volume in April can be attributed to the 500 and 500C. Excluding Fiat, Chrysler Canada sold 23,235 vehicles, not enough to topple Ford.
Year-over-year, Toyota and Nissan slid ever so slightly; Honda and Volkswagen and Mazda made narrow gains. Hyundai-Kia improved nearly one full percentage point as sales of the smaller brand, Kia, surged 18% in April. Through the first four months of 2012, Kia Canada sales are up 21%.