After leading the category through the first quarter of 2013, the Jaguar XJ was outsold by all of its rivals save for the BMW 7-Series in April 2013. This was enough for the XJ to drop to second place in the large luxury limo class.
But really, does Jaguar want to build the best-selling car in Canada? Ferrari has recently realized that their cars needed to be more exclusive. Not much more exclusive. But a bit of rarity wouldn’t go amiss. Doesn’t the notion of premium begin to lose its lustre when the product is sighted everywhere?
Well, perhaps when we’re talking about the BMW 3-Series and Mercedes-Benz C-Class, yes, they’ve lost lustre. The 3-Series was Canada’s 20th-best-selling car in April; the C-Class ranked 19th in March. But the Jag had only found 109 buyers in the first three months of 2013. We weren’t about to liken the XJ’s ubiquity to that of Tim Hortons shops. And sadly, the Indo-Brit underdog was back to its old ways in April.
Or was it? Compared with April of 2012, XJ sales still rose 61.5%. That’s not a Lexus LS-like level of improvement, but it’s striking. Sales of the two big BMWs, the Benz S-Class/CL-Class tandem, and the Porsche Panamera all declined. Four of the Lexus LS sedans sold this year in Canada have been hybrids, but none of those sales occurred in April.
You can click any model name in the table below to find historical monthly and yearly Canadian sales data. You can also select a make and model at GCBC’s Sales Stats page. This table is now sortable, so you can rank Canadian large luxury car sales any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page. If you equate the words “large” and “luxury” with $49,000 Cadillacs and $65,000 Hyundais and $46,000 Lincolns, there’s a second table below where three vehicles we normally show with midsize luxury cars are displayed.
Source: Manufacturers & ANDC * vehicle also displayed in another GCBC segment breakdown GCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you’ll see the XTS and MKS here but also with midsize luxury cars, too, as those are the vehicles with which they are more competitively priced… because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.
Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. April estimates for Ferrari and Lamborghini were 18 and 4, respectively. Total Maserati and Bentley volume is reported, but not by specific models.