As jobs and retail purchases disappeared in 2009, so did many potential new vehicle sales. Compared with 2008, which didn’t end pleasantly, the Canadian auto industry lost 178,000 sales.
The passenger car market suffered a 15% year-over-year decline, and in 2009, cars accounted for only 51.9% of all new vehicle sales.
The best-selling car in the country, Honda’s Civic, fell 13.5%. GM car sales plunged 45% as Pontiac and Saturn were beginning to die off. Car sales at the Chrysler Group, where the Caliber was a top seller, slid 37%.
Despite the smaller size of the overall new vehicle market, Ford made hay with its all-new F-150 in 2009 as year-over-year F-Series volume jumped 20%. The F-Series Canadian growth has hardly slowed since, only sliding 2% in 2011 before rocketing above 100,000 units in 2012 and 2013. The F-Series outsold GM’s full-size twins by 7562 units in 2009.
The Chrysler Group saw sales of its Dodge Ram pickup slide 26.5%, but it did still rank among the ten best-selling vehicle ranges in the country. The Ram P/U is now Canada’s second-best-selling vehicle.
These were Canada’s 40 best-selling vehicles in calendar year 2009.