Ford Escape sales reached record highs in Canada in calendar year 2013 and are ahead of that pace through the first four months of 2014. The Escape has been Canada’s top-selling SUV/crossover every month this year, and April’s span of victory measured 1180 units.
Sales of the second and third-ranked Honda CR-V and Toyota RAV4 both declined in April. CR-V sales are up 9% year-over-year through the first one-third of 2014. The CR-V and RAV4 are both assembled in southern Ontario, as are the seventh-ranked Chevrolet Equinox, the 13th-ranked GMC Terrain, and the 15th-ranked Ford Edge.
Canadian passenger car sales dipped a little less than 1% in April despite a fast-growing overall auto market, and these utility vehicles are stealing much of that market share. Nissan, for example, sold 2653 Rogues even as Altima sales dipped 25% to just 760 units.
Equinox volume jumped 24% to 2507 units as combined sales of the Chevrolet Impala and Malibu fell 39% to 1173 units. Mazda CX-5 volume shot up 19% to 1949 units. The Mazda 6? Sales continue to plunge, falling 55% in April to just 321 units.
And what of the category-leading Escape? It’s Ford Canada’s second-best-selling model behind the F-Series and clearly outsold the Fusion, C-Max, Fiesta, Mustang, and Taurus combined in April 2014. Ford Canada sold 7349 utility vehicles in April, including the 16th-ranked Explorer. That 4% increase compares with a 3% improvement to 7146 car sales.
No premium brand managed to land an SUV or crossover on the top 20 list in April. Acura sold 901 copies of the $41,390 RDX, Lexus sold 711 RXs, and the year-to-date leading Audi Q5 was down 9% to 685 units, though sales through four months are up 0.6% to 2349, 25 units ahead of the Lexus RX.
Historical monthly and yearly sales figures for any of these best-selling SUVs and crossovers can always be accessed through the dropdown menu at GCBC’s Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.