With a recent round of testing complete at Consumer Reports, the publication has given the 2014 Buick Regal and 2014 Volvo S60 very high scores.
Do consumers agree? Their purchasing decisions say no. The S60 is stuck in brand-wide Volvo doldrums. The Regal is selling much better this year than last year, but much less often than it did when the nameplate originally returned to the U.S. market in the form of a handsome Opel Insignia.
Buick sold 40,144 Regals in 2011 and will struggle to match its second-best year (2012) in 2014. Volvo sold 38,546 S60s in 2002, but U.S. volume over the last three years have averaged below 23,000 units.
More pertinently, neither car sells nearly as well as the cars to which they’re so often compared, and certainly in the Regal’s case, not nearly as often as the volume-brand midsize cars with which the Buick brand has long competed.