Canada’s top-selling SUV squeaked out a victory over a perennial top five candidate, the surging RAV4. Helped by a clear-out of outgoing third-generation RAV4s and the arrival of the heavily-marketed fourth-generation RAV4, Toyota came within 44 units of catching the Ford Escape.
15 of Canada’s 20 best-selling SUVs and crossovers sold less than half as often as the Escape and RAV4. In a market which suffered a 3.3% decrease in overall Canada-wide volume, nine of Canada’s 20 most popular SUVs and crossovers posted year-over-year increases. Through two months, BMW X3 sales are up 86%. During the same two months, sales of the smaller and less expensive BMW X1 are down 65%. The X1 was BMW’s best-selling SAV at this time last year, it ranks third in the four-member family this year.
Yet strong sales of the X3 have more than made up for the X1’s losses, and the X5’s decline, too. Relevance? The BMW X3 was Canada’s top-selling premium brand utility last month; the Audi Q5 outsold the Lexus RX by ten units. Just missing out on the February 2013 edition of Canada’s 20 best-selling SUVs and crossovers was the 21st-ranked RX, historically the premium brand leader in the utility vehicle category. 46 of the 449 RXs sold were hybrids.