The GCBC Analysis
Pickup truck sales in Canada were down by around 400 units. Despite the only slight decline for all truck sales, seven of the 13 models saw sales decreases. YTD sales were also down, with similar models seeing decreases and increases.
The Ford F-Series led the way for the month. It saw a sales decrease of roughly five percent. Following the Ford was the Ram Pickup which saw a surge in sales of about 30 percent. Sliding into third was the Chevrolet Silverado with a decrease in sales of 18 percent.
When broken down into midsize and fullsize pickup truck segments, you can see where the majority of truck sales is happening. The fullsize trucks sell far more models but midsize trucks.
However, midsize truck sales saw an increase for both the month and YTD numbers. Fullsize truck sales were down for both the month and YTD.
Best Selling Pickup Truck Rankings
Canada Pickup Sales Figures – This Month
| Model | Month | Month LY | Change | YTD | YTD LY | YTD Change |
|---|---|---|---|---|---|---|
| GMC Canyon | 597 | 593 | 0.67 | 1,885 | 1,587 | 18.78 |
| Chevrolet Colorado | 828 | 876 | -5.48 | 2,616 | 2,760 | -5.22 |
| Ford F-Series | 13,513 | 14,166 | -4.61 | 43,620 | 42,657 | 2.26 |
| Nissan Frontier | 426 | 292 | 45.89 | 1,385 | 1,428 | -3.01 |
| Jeep Gladiator | 7 | 0 | 0.00 | 9 | 0 | 0.00 |
| Ram Pickup | 8,335 | 6,401 | 30.21 | 27,455 | 27,068 | 1.43 |
| Ford Ranger | 522 | 0 | 0.00 | 1,277 | 0 | 0.00 |
| Honda Ridgeline | 320 | 351 | -8.83 | 1,052 | 1,233 | -14.68 |
| GMC Sierra | 4,748 | 5,947 | -20.16 | 14,913 | 15,403 | -3.18 |
| Chevrolet Silverado | 4,991 | 6,105 | -18.25 | 16,161 | 18,855 | -14.29 |
| Toyota Tacoma | 1,324 | 1,108 | 19.49 | 3,964 | 4,447 | -10.86 |
| Nissan Titan | 260 | 313 | -16.93 | 1,185 | 1,423 | -16.73 |
| Toyota Tundra | 952 | 1,055 | -9.76 | 3,104 | 3,617 | -14.18 |
| ∑ = 36,823 | ∑ = 37,207 | ∑ = 118,626 | ∑ = 120,478 |
Canada Pickup Sales Figures – By Size
In this table we look at how the broad truck market is split into two major types of model types.
| Segment | Month | Month LY | Change | YTD | YTD LY | YTD Change |
|---|---|---|---|---|---|---|
| Fullsize Pickup | 33,119 | 34,338 | -3.55 | 107,490 | 110,256 | -2.51 |
| Small/Midsize Pickup | 3,704 | 2,869 | 29.10 | 11,136 | 10,222 | 8.94 |
| Total | 36,823 | 37,207 | -1.03 | 118,626 | 120,478 | -1.54 |
Canada Pickup Truck Sales by Quarter
Important note: Both Ford and GM have switched to quarterly reporting, making it more difficult to accurately gauge crossover sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford or Lincoln until the end of each quarter.