The GCBC Analysis
Obviously, it’s a little hard to get a full picture of the truck segment without Ford and GM sales numbers. With that said, we can still discuss the data available. With those company’s sales numbers excluded, the segment was up as a whole by about 10,000 units.
Ram’s Pickup led the way with a strong increase of over 25 percent. Other sales percentage increases, when compared with this time last year, came from the Toyota Tacoma and the Honda Ridgeline. Both models saw single-digit percentage increases.
One company that didn’t fare well in the truck segment was Nissan. Both the Nissan Titan and the midsize Frontier saw sales percentage decline. The Titans saw a drop of almost seven percent and the Frontier’s was a much higher number of more than 16 percent. This has been true in other months, too with Nissan struggling to get sales increases. However, its trucks still manage to fall near the middle of the pack in terms of volume, at least with Ford and GM excluded.
It will be interesting to see how Ford and GM’s pickups fared. With sales volume for those models so high, it could have a dramatic impact on the segment as a whole.
Best Selling Pickup Truck Rankings
Top Pickup Sales Figures – This Month
| Model | Month | Month LY | Change | YTD | YTD LY | YTD Change |
|---|---|---|---|---|---|---|
| GMC Canyon | 3,870 | 3,212 | 20.49 | 10,825 | 10,425 | 3.84 |
| Chevrolet Colorado | 10,292 | 13,672 | -24.72 | 43,786 | 42,531 | 2.95 |
| Ford F-Series | 75,981 | 73,104 | 3.94 | 290,592 | 287,295 | 1.15 |
| Nissan Frontier | 4,258 | 5,082 | -16.21 | 24,479 | 27,907 | -12.28 |
| Jeep Gladiator | 314 | 0 | 0.00 | 427 | 0 | 0.00 |
| Ram Pickup | 49,106 | 39,252 | 25.10 | 169,132 | 143,216 | 18.10 |
| Ford Ranger | 6,786 | 0 | 0.00 | 16,207 | 0 | 0.00 |
| Honda Ridgeline | 2,654 | 2,459 | 7.93 | 9,606 | 9,464 | 1.50 |
| GMC Sierra | 18,478 | 19,802 | -6.69 | 59,025 | 61,270 | -3.66 |
| Chevrolet Silverado | 46,300 | 51,843 | -10.69 | 160,613 | 187,388 | -14.29 |
| Toyota Tacoma | 20,375 | 18,811 | 8.31 | 78,558 | 72,590 | 8.22 |
| Nissan Titan | 2,489 | 2,670 | -6.78 | 12,172 | 15,394 | -20.93 |
| Toyota Tundra | 8,862 | 9,457 | -6.29 | 33,962 | 35,775 | -5.07 |
| ∑ = 249,765 | ∑ = 239,364 | ∑ = 909,384 | ∑ = 893,255 |
Pickup Sales Analysis – By Size
In this table we look at how the broad truck market is split into two major types of model types.
| Segment | Month | Month LY | Change | YTD | YTD LY | YTD Change |
|---|---|---|---|---|---|---|
| Fullsize Pickup | 203,870 | 198,587 | 2.66 | 735,102 | 739,802 | -0.64 |
| Small/Midsize Pickup | 45,895 | 40,777 | 12.55 | 174,282 | 153,453 | 13.57 |
| Total | 249,765 | 239,364 | 4.35 | 909,384 | 893,255 | 1.81 |
Pickup Truck Sales by Quarter
Important note: Both Ford, GM and FCA have switched to quarterly reporting, making it more difficult to accurately gauge sales. We won’t have results to report for Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Jeep, Chrysler, Fiat, Alfa Romeo, Dodge and Ram until the end of each quarter.