One month of European SUV/crossover sales in Canada amounts to very little volume in the grand scheme of things. Compare the best-selling European utility vehicle from September 2010 in Canada, the Volkswagen Tiguan, with Canada’s overall best-selling SUV, the Ford Escape. For every Tiguan sold, Ford sold eight Escapes.
On the other hand, one look at the financial value of these European SUVs and CUVs makes the automakers’ wealth readily apparent. 460 GLKs were sold in September in Canada. The 2011 Mercedes-Benz GLK350 is in Canadian showrooms with a basic MSRP of $43,500. Elementary math puts the worth of 460 GLK350s at $20,010,000. Or how about the handsome new 2011 Porsche Cayenne? Porsche’s Cayenne Turbo is on sale at $123,900, but even if all 112 Cayennes sold in Canada in September 2010 were the V6-engined $58,200 basic Cayenne, the value of those 112 SUVs stands at $6.5 million.
Ever wonder why traditional sport sedan and sports car builders jumped into the SUV business? Quit your wondering. These were Canada’s ten most popular European SUVs in September 2010.